Social Media Lead, Time Out Singapore

ITP Media Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Time Out Singapore is hiring a Social Media Lead to own local social strategy, publishing cadence and audience growth with Instagram as priority. You’ll collaborate with Editorial, Creative, Video and Commercial teams to turn local stories into engaging content and sponsor campaigns.

This is a hands-on lead role requiring you to brief contributors, shoot and edit content, and actively report on performance and city coverage.

Qualifications

• Experience leading social channels for a publisher or media brand.
• Strong editorial judgment with ability to script, shoot and edit on mobile.
• Proven ability to translate analytics into actionable social strategies.
• Deep familiarity with Singapore’s food, culture and lifestyle scenes; excellent written English.

Responsibilities

• Develop the local social strategy and publishing calendar for Time Out Singapore across Instagram, Facebook, TikTok and YouTube.
• Produce, shoot, edit and publish mobile-first social content including Reels, carousels and Stories.
• Lead sponsored campaigns, coordinate with Sales and Branded Content, and track performance disclosures.
• Build community, respond to followers, and report on follower growth and engagement.

Skills

Channel Ownership

Hands-On Production

Commercial & Analytical Skills

Local Knowledge & Language

Job description

Role Overview

Time Out is looking for a Social Media Lead to make our channels a daily destination for discovering the city. You’ll own the local social strategy, publishing calendar and audience growth, with Instagram as the priority. You’ll work with Editorial, Creative, Video and Commercial to turn local stories into original social content and build sponsored campaigns that audiences want to watch.

This is a hands-on lead role. You’ll set priorities, brief contributors and sign off on work, while regularly getting out into the city to report, shoot and edit your own content.

Key Responsibilities

1. Social Strategy & Publishing

• Channel Strategy: Set the local growth plan and targets with regional content leadership across all current channels including Instagram, Facebook, TikTok and YouTube plus test and experiment with new platforms where relevant.
• Publishing Calendar: Own the mix of original social, editorial distribution and sponsored posts. Set a sustainable cadence, space sponsored content and make timely decisions about what goes live, when and where.

2. Social Storytelling & Production

• End-to-End Production: Pitch, report, script, shoot, edit and publish mobile-first content, including Reels, carousels, Stories and feed posts. Write sharp hooks, captions and on-screen copy, and brief creative, video and freelance contributors when a story calls for a larger production.
• Editorial Quality: Sign off on facts, tone, captions and subtitles, rights, accessibility and sponsor disclosure. Work with the local editorial team on stories that benefit from both social and website coverage.
• Local Coverage: Spot openings, food and drink trends and city news early. Build recurring formats such as neighbourhood guides, street interviews and Reels built around one strong idea.
• Presentation: Must be comfortable being in front of camera, including as talent for commercial video shoots as well as editorial interviews and reporting.

3. Branded Content & Commercial Collaboration

• Campaign Planning: Work with Sales and Branded Content from pitch to wrap. Shape Reels and feed packages, and agree formats, timelines, publishing slots, boosting budgets and success measures before committing deliverables.
• Campaign Delivery: Oversee approvals and publishing, protect editorial standards and report organic and paid results separately. Use those findings to improve the social offer and demonstrate its value to clients.

4. Audience Insights & Community

• Performance & Testing: Review results weekly and turn changes in audience behaviour or platform features into practical tests. Report monthly on net follower growth, non-follower reach, saves, shares, video retention and referral traffic where relevant.
• Community & Relationships: Set moderation and escalation standards, turn audience questions into story ideas and build relationships with venues, publicists, creators and organisers. Attend selected evening or weekend events for on-the-ground coverage, with coverage agreed in advance.
• Cross-Market Collaboration: Share learnings with regional leads and coordinate regional campaigns, using consistent reporting definitions and confirming local capacity before committing deliverables.

Skills & Experience

• Channel Ownership: Experience leading social channels for a publisher, lifestyle brand, agency or creator-led business, with examples of measurable growth and clear personal ownership.
• Hands-On Production: Strong editorial judgement and practical skills in scripting, smartphone shooting, editing and publishing. Able to run a shoot independently, give clear feedback and make sound publishing decisions under deadline.
• Commercial & Analytical Skills: Experience delivering sponsored social, working with commercial stakeholders and translating platform analytics into clear decisions.
• Local Knowledge & Language: Deep familiarity with Singapore’s food, culture and lifestyle scene, with excellent written English and a feel for how local audiences talk about the city.

What Success Looks Like

• Audience Growth: More people discover and follow Time Out Singapore on Instagram, and original formats consistently earn saves, shares and repeat engagement.
• Editorial Quality & Reliability: Timely, accurate coverage in Time Out’s voice, with a dependable publishing schedule and clear cover for time-sensitive stories.
• Commercial Delivery: Campaigns go live as agreed, with clear disclosures and reporting that distinguishes paid and organic performance.
• Continuous Improvement: Weekly reviews lead to concrete changes in the calendar and a clearer view of which formats to repeat, refine or retire.

Culture & Core Values

• Curious & Innovative: Explore the city, test new formats and bring fresh ideas to editorial and commercial work.
• Connect & Collaborate: Work across editorial, commercial and creative teams to produce work we’re proud to publish.
• Integrity & Respect: Uphold accurate reporting, transparent sponsorship and inclusive coverage.