Digital Marketing & Social Media Specialist

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 52,000 - 110,000; Full time

Job summary

PERSOL Singapore Pte. Ltd. is seeking a dynamic Digital Marketing Professional to lead our brand presence across Facebook, Instagram, LinkedIn and other platforms.

You will develop engaging content, manage publishing calendars, and collaborate with internal teams and partners to support campaigns and events. The role emphasizes data-driven decision making, paid and organic campaigns, analytics, and a strong eye for visuals using Canva and Adobe Creative Cloud.

Qualifications

• Degree, diploma, or equivalent qualification in Marketing, Communications, Digital Media, Business, or a related field.
• Relevant experience in digital marketing, social media management, content creation, or a related marketing function.
• Ability to create clear, engaging, and audience-focused content across various digital channels.
• Familiarity with social media management, scheduling, advertising, and analytics platforms.
• Working knowledge of Canva, Adobe Creative Cloud, CapCut, or similar applications.
• Experience in photography, videography, or video editing would be advantageous.
• Understanding of paid digital advertising and campaign performance measurement.
• Strong organisational skills with the ability to manage multiple projects and timelines concurrently.
• Good communication and stakeholder management skills, with the ability to collaborate effectively across teams and external partners.
• Ability to analyse data and translate insights into practical marketing recommendations.
• Flexibility to support marketing activities and event coverage outside standard office hours when business needs require.
• Experience in hospitality, events, lifestyle, retail, or venue marketing environments will be an added advantage.

Responsibilities

• Oversee and maintain the organisation's digital and social media presence across platforms such as Facebook, Instagram, LinkedIn, and other relevant channels.
• Develop, create, and publish engaging digital content, ensuring consistency with brand guidelines and marketing objectives.
• Plan and manage content schedules to support campaigns, business priorities, corporate initiatives, and key events.
• Produce compelling multimedia content, including written posts, images, short-form videos, and platform-specific creative assets.
• Execute both organic and paid social media campaigns to increase brand visibility, audience engagement, and lead generation.
• Monitor campaign performance and optimise targeting, audience selection, budget allocation, and content effectiveness.
• Analyse social media metrics and digital marketing performance, providing insights and recommendations to enhance results.
• Track audience engagement, website traffic, social media growth, and campaign outcomes using relevant analytics tools.
• Support the maintenance and enhancement of the organisation's online brand reputation through active community management.
• Respond to enquiries, comments, and messages received through digital platforms in a timely and professional manner.
• Coordinate content development with internal stakeholders, external partners, agencies, and event organisers.
• Provide digital coverage for corporate activities, events, campaigns, and promotional initiatives where required.
• Stay informed of industry developments, digital marketing trends, emerging platforms, and changes in audience behaviour.
• Assist with broader digital marketing initiatives, including website content updates, email marketing campaigns, and search marketing activities.
• Conduct testing and experimentation on content formats, messaging approaches, and audience segments to improve campaign effectiveness.
• Maintain an organised repository of digital content assets, including images, videos, and marketing materials, ensuring proper usage rights and records are maintained.
• Prepare periodic performance reports and present actionable insights to support marketing decision-making.

Skills

Content creation

Social media management

Analytics

Communication

Project management

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Creative Cloud

CapCut

Job description

PERSOL Singapore Pte. Ltd. is seeking a dynamic Digital Marketing Professional to lead our brand presence across Facebook, Instagram, LinkedIn and other platforms.

You will develop engaging content, manage publishing calendars, and collaborate with internal teams and partners to support campaigns and events. The role emphasizes data-driven decision making, paid and organic campaigns, analytics, and a strong eye for visuals using Canva and Adobe Creative Cloud.