Social Media Insights & Analytics Analyst

Maker Lab; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Maker Lab in Singapore is seeking a Social Media Analyst to transform data into influential content decisions. You will turn audience insights into concrete recommendations that shape creative strategy for a major tourism and leisure brand.

You will manage analytics tools, build the real-time Impact Dashboard, and translate metrics into clear reports for cross-functional teams, driving continuous optimization and performance.

Qualifications

• BA/BS degree or equivalent experience.
• 3+ years of professional experience in social media analytics, digital reporting, or data-driven content strategy.
• Proficiency in major social media analytics platforms and dashboarding tools.
• Ability to analyze content performance, audience demographics, and competitive landscapes.
• Ability to translate complex data into narrative recommendations.
• Experience reporting on fast-moving social media trends and audience sentiment.
• Highly organized and detail-oriented; able to perform in fast-paced analytical roles.
• Excellent verbal and written English communication and presentation skills.

Responsibilities

• Data Management & Tools: Manage and operate the suite of AI and social media analytics tools used by the team to gather performance and audience data.
• Performance Tracking: Develop and maintain the real-time Impact Dashboard for transparent performance tracking across all social channels.
• Insight Generation: Analyse content performance metrics to provide actionable recommendations for optimization.
• Trend & Sentiment Reporting: Identify emerging trends, sentiment, competitor activity and market dynamics with the Social Strategist.
• Data Translation: Translate complex data into clear reports and visualisations for creative and strategic teams.
• Empirical Foundation: Ensure content decisions are rooted in empirical understanding of audience behavior and platform dynamics.

Skills

Data analysis

Storytelling with data

English communication

Presentation skills

Education

BA/BS degree or equivalent experience

Tools

Social media analytics platforms

Dashboarding tools

Job description

Maker Lab in Singapore is seeking a Social Media Analyst to transform data into influential content decisions. You will turn audience insights into concrete recommendations that shape creative strategy for a major tourism and leisure brand.

You will manage analytics tools, build the real-time Impact Dashboard, and translate metrics into clear reports for cross-functional teams, driving continuous optimization and performance.