Social Media Executive (Zula, 6months Contract)

The Smart Local (TSL) Media Group; Singapore; Hybrid; SGD 28,000 - 45,000; Part time

Benefits offered by this job

Flex-Work arrangements (up to 10 days)

Collaborative environment

Well-being benefits

Job summary

The Smart Local (TSL Media Group) is seeking a proactive social media professional to grow ZULA’s presence on Instagram and TikTok. You will manage inquiries, coordinate casting calls, and serve as the project manager for social media initiatives.

This 6-month contract role offers hybrid work arrangements in Singapore. The successful candidate will drive content strategy, create and edit short-form videos, and collaborate with the creative team to maximize audience engagement and growth.

Qualifications

• 1–2 years in social media strategy and management
• Bachelor’s degree in Marketing, Communications, or related field
• Ability to produce and edit short-form content with CapCut or Adobe
• Good understanding of social media metrics and analytics
• Self-motivated team player with sense of ownership
• Excellent written and verbal communication skills
• Strong project management and organisational skills
• Proven track record of driving audience engagement on social platforms

Responsibilities

• Oversee the running of ZULA’s social media accounts (IG & TikTok)
• Plan content strategy, QC content, execute content, and handle ad-hoc requests from management and sales
• Film and edit video content for IG and TikTok when needed
• Collaborate with the creative team to develop viral content based on trends
• Continuously seek ways to improve content to boost shares, views, and followers
• Be the point of contact for social media inquiries (especially casting calls)
• Act as project manager for social media-related projects

Skills

Social media strategy

Content creation

Analytics & metrics

Communication

Project management

Audience growth

Engagement skills

Education

Bachelor's degree in Marketing/Communications

Tools

CapCut

Adobe

Job description

We are seeking someone to grow of ZULA’s social media presence, particularly on Instagram and TikTok.

You will be involved in handling social media enquiries, managing casting calls, and serving as the project manager for social media-related initiatives.

This will be a 6-month contract role, with the possibility of conversion to a permanent position depending on performance and available vacancies.

What you will do:

• Oversee the running of ZULA’s social media accounts (IG & TikTok)
• Planning the content strategy, QCing the content, executing certain content, fulfilling ad-hoc requests from management and sales team and so on
• Filming & editing video content for IG and Tiktok when needed
• Work closely with the creative team and come up with viral content based on trends
• To constantly find ways to improve the content to get more shares, attract more viewers and followers
• Be the point of contact to respond to all enquiries relating to social media (especially casting calls)
• Act as a project manager for social media-related projects

A successful candidate should have:

• At least 1 to 2 years of experience in social media strategy and management
• Bachelor's degree in Marketing, Communications, or related field
• Able to produce, create and edit short-form content with tools such as CapCut or Adobe
• Good understanding of social media metrics and analytics
• Self-motivated and proactive team player with a great sense of responsibility and ownership
• Excellent written and verbal communication skills
• Strong project management and organisation skills
• Proven track record of driving audience engagement and growth on social media platforms

About TSL

TSL Media Group is Singapore’s leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Why you'll love working with us:

Flex-Work Arrangements

We’ve got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment

Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits

Access a wide range of support and benefits to enhance your well-being.

We’re all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn’t just a buzzword, it’s how we roll. Different perspectives spark the best ideas, so we’re building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can’t wait to see what magic you’ll create with us!