Social Media Executive

DiYi TCM; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

DiYi TCM is seeking a Social Media Content Coordinator to manage and grow brand presence from its Northstar @ AMK location in Singapore. You will create and coordinate monthly content calendars, craft captions, and design posts with Canva to reflect each brand's identity.

This role requires hands-on social media management across Instagram, TikTok and Facebook, with on-site support for events. A portfolio showcasing your social media content is preferred.

Qualifications

• Proven ability to write engaging captions and copy for social media.
• Familiarity with Instagram, TikTok, Facebook and similar platforms.
• Strong organizational skills to handle multiple brands and projects.

Responsibilities

• Manage company social media platforms (Instagram, TikTok, Facebook).
• Develop and manage monthly content calendars for timely publishing.
• Conceptualize creative content, write captions and create briefs aligned with brand identity.
• Design visually appealing posts using Canva and coordinate with photographer/videographer.
• Perform basic videography and editing for short-form content when needed.
• Coordinate promotional content for events and collaborations.
• Monitor engagement, respond to comments, and track performance to improve reach.
• Support on-site events and cross-functional projects as required.

Skills

Copywriting

Social media familiarity

Organizational skills

Time management

Multi-brand management

Creative & adaptable

Tools

Canva

Job description

Working Location: Northstar @ AMK, Singapore

Working Days: Monday to Friday

Working Hours: 9:00 AM – 6:00 PM

Work Week: 5 Days Work Week

Annual Leave: 12 Days Onwards

Job Summary

Responsible for creating, managing and coordinating social media content across multiple brands to strengthen brand presence, increase audience engagement and support marketing initiatives.

Responsibilities

• Manage the company's social media platforms, including Instagram, TikTok and Facebook.
• Develop and manage monthly content calendars to ensure consistent and timely publishing.
• Conceptualise creative content ideas, prepare content briefs and write engaging captions in line with each brand's identity and marketing objectives.
• Design visually appealing social media posts, promotional materials and event announcements using Canva.
• Liaise with the in-house photographer/videographer to coordinate photoshoots and video production, providing creative direction and references where necessary.
• Perform basic videography and video editing for short-form content when required.
• Develop and coordinate promotional content for events, pop-ups and brand collaborations.
• Monitor social media engagement and audience interactions, including comments and messages.
• Track content performance and identify opportunities to improve reach, engagement and overall social media presence.
• Keep up with current social media trends, market developments and competitor activities to identify new content ideas and marketing opportunities.
• Provide on-site and operational support for company events, projects and activities when required.
• Assist with administrative duties and day-to-day operational tasks.
• Support cross-functional teams on various initiatives and special projects.
• Undertake other ad-hoc duties and responsibilities as assigned by management.

Required Competencies & Skills

• Proficiency in Canva for social media design and content creation.
• Good copywriting skills and an eye for visual aesthetics.
• Familiarity with Instagram, TikTok, Facebook and other social media platforms.
• Strong organisational and time management skills.
• Ability to manage multiple brands and projects simultaneously.
• Creative, adaptable and willing to learn new skills.

Preferred Competencies & Qualifications

• Experience in social media management, digital marketing or content creation.
• Ability to create animations and motion graphics for short-form videos.

Please include a portfolio of your previous work or relevant social media content samples with your application.