Social Media & Content Executive

BreadTalk Group Pte Ltd; Singapore; On-site; SGD 45,000 - 73,000; Full time

Job summary

BreadTalk Group is seeking a creative Social Media & Content Executive to support our in-house F&B brands and outlets. You will manage social accounts and plan, film and edit video content across our portfolio. This role suits someone who enjoys food storytelling, understands trends and can turn ideas into engaging content.

You will work with marketing, design and operations on campaigns and launches. You should have 3+ years in social media, content creation or digital marketing, with strong

Qualifications

• 3+ years in social media, content creation, videography or digital marketing.
• Ability to plan, film and edit social media videos independently.
• Strong understanding of major platforms and trends.
• Excellent copywriting and communication skills.

Responsibilities

• Plan content calendars and manage accounts across Instagram, Facebook, TikTok and Xiaohongshu.
• Conceptualise, film and edit videos for the F&B portfolio.
• Conduct outlet shoots to capture food, promotions and brand stories.
• Collaborate with Marketing, Designer and Ops on campaigns and store openings.
• Coordinate influencer outreach and publishing schedules.
• Organise media tastings and track coverage.
• Support on-site content coverage during launches and events.
• Manage production schedules, approvals and revisions.
• Monitor trends and content performance; report monthly.
• Assist with paid boosting activities and budget tracking.
• Maintain organised footage and campaign assets.
• Travel to outlets for shoots and on-site campaigns.

Skills

Social media strategy

Video editing

Copywriting

Tools

CapCut

Adobe Premiere Pro

Job description

About the Role

We are looking for a creative Social Media & Content Executive to support our in-house F&B brands and directly operated outlets. You will manage social media accounts for assigned brands and plan, film and edit video content across our wider F&B portfolio.

This role suits someone who enjoys food storytelling, understands social media trends and can independently turn ideas into engaging content.

Key Responsibilities

• Plan content calendars and manage assigned accounts across Instagram, Facebook, TikTok and Xiaohongshu (RED), including copywriting, publishing, community engagement and account updates.
• Conceptualise, film and edit engaging videos across our F&B portfolio, including developing hooks, scripts and shot lists.
• Conduct regular outlet shoots to capture food, promotions, brand stories and dining experiences.
• Work with the Marketing Manager, Designer and Operations teams on campaigns, product launches and store openings.
• Coordinate influencer outreach, briefs, publishing schedules and deliverables.
• Organise and host media and influencer tastings, prepare and distribute approved press alerts and media invitations, and track resulting coverage.
• Support on-site content coverage during launches, tastings and events.
• Manage production schedules, content approvals and revisions to meet publishing deadlines.
• Monitor trends, competitor activity and content performance, and recommend improvements through monthly reports.
• Support approved paid boosting activities and budget tracking.
• Maintain organised footage, content assets and campaign trackers.

Requirements

• Experienced in F&B or lifestyle content, influencer and media coordination, basic photography and design would be an advantage.
• At least 3 years of relevant experience in social media, content creation, videography or digital marketing.
• Proven ability to independently plan, film and edit social media videos using CapCut, Adobe Premiere Pro or equivalent software.
• Strong understanding of Instagram, Facebook, TikTok and Xiaohongshu (RED), including their audiences, trends and content formats.
• A good eye for visual storytelling, lighting and composition.
• Strong copywriting and communication skills.
• Organised, proactive and able to manage multiple brands, projects and deadlines.
• Comfortable travelling to outlets for shoots and supporting on-site campaigns and events.

Portfolio Submission

Please include examples of social media accounts you have managed and videos you have personally filmed and edited, clearly indicating your contribution.