Social Media Content Creator - Student Life & Reels

EXPLORER ACADEMY LEARNING GROUP PTE. LTD.; Singapore; On-site; SGD 40,000 - 62,000; Full time

Job summary

EXPLORER ACADEMY LEARNING GROUP PTE. LTD. seeks a creative Content Producer to plan weekly calendars, shoot on-site moments, monitor trends, and craft engaging captions for Instagram, Facebook, and TikTok.

You will drive community engagement and collaborate with the team to turn followers into inquiries and trials. Requirements include hands-on content creation, understanding of the platforms from a creator's perspective, and a collaborative, organized approach.

Qualifications

• Hands-on content creation portfolio or evidence of past brand work.
• Understanding of Instagram, Facebook and TikTok from creator perspective.
• Natural, engaging writing style for captions.
• Trend-spotting ability and relevance to brand.
• Collaborative and open to direction.
• Reliable and organized with a content calendar.
• Experience managing social media for a brand, school, or education-related account (nice-to-have).
• Basic video editing skills for Reels and TikTok (nice-to-have).

Responsibilities

• Plan and manage a weekly content calendar across Instagram, Facebook, and TikTok.
• Source and shoot onsite content capturing real moments and centre life.
• Monitor trends on Instagram and TikTok and adapt creatively.
• Propose fresh content ideas and review with the team.
• Write engaging captions and copy for posts across all platforms.
• Create hooks for posts and reels to hold attention in the first seconds.
• Shoot onsite content of student moments and experiments.
• Edit short-form video content for Reels and TikTok using basic editing tools.
• Respond to comments and DMs in a warm, professional, timely manner.
• Help turn followers into enquiries and trial bookings.

Job description

EXPLORER ACADEMY LEARNING GROUP PTE. LTD. seeks a creative Content Producer to plan weekly calendars, shoot on-site moments, monitor trends, and craft engaging captions for Instagram, Facebook, and TikTok.

You will drive community engagement and collaborate with the team to turn followers into inquiries and trials. Requirements include hands-on content creation, understanding of the platforms from a creator's perspective, and a collaborative, organized approach.