Social Media Content Creator (Part-time)

EXPLORER ACADEMY LEARNING GROUP PTE. LTD.; Singapore; On-site; SGD 40,000 - 62,000; Full time

Job summary

EXPLORER ACADEMY LEARNING GROUP PTE. LTD. seeks a creative Content Producer to plan weekly calendars, shoot on-site moments, monitor trends, and craft engaging captions for Instagram, Facebook, and TikTok.

You will drive community engagement and collaborate with the team to turn followers into inquiries and trials. Requirements include hands-on content creation, understanding of the platforms from a creator's perspective, and a collaborative, organized approach.

Qualifications

• Hands-on content creation portfolio or evidence of past brand work.
• Understanding of Instagram, Facebook and TikTok from creator perspective.
• Natural, engaging writing style for captions.
• Trend-spotting ability and relevance to brand.
• Collaborative and open to direction.
• Reliable and organized with a content calendar.
• Experience managing social media for a brand, school, or education-related account (nice-to-have).
• Basic video editing skills for Reels and TikTok (nice-to-have).

Responsibilities

• Plan and manage a weekly content calendar across Instagram, Facebook, and TikTok.
• Source and shoot onsite content capturing real moments and centre life.
• Monitor trends on Instagram and TikTok and adapt creatively.
• Propose fresh content ideas and review with the team.
• Write engaging captions and copy for posts across all platforms.
• Create hooks for posts and reels to hold attention in the first seconds.
• Shoot onsite content of student moments and experiments.
• Edit short-form video content for Reels and TikTok using basic editing tools.
• Respond to comments and DMs in a warm, professional, timely manner.
• Help turn followers into enquiries and trial bookings.

Job description

What you'll do:

Content Planning & Creation

• Plan and manage a content calendar weekly across Instagram, Facebook, and TikTok
• Source and shoot content onsite - capturing real moments, student experiences, and behind-the-scenes centre life

Trend Spotting & Adaptation

• Actively monitor trends across Instagram and TikTok
• Identify what's gaining traction and adapt it creatively to fit our brand and audience
• Propose fresh content ideas regularly and bring them to the team for collaborative review

Content Creation & Copywriting

• Write engaging, on-brand captions and copy for posts across all three platforms
• Craft text hooks that stop the scroll and verbal hooks that hold attention in the first 3 seconds
• Understand the structure behind high-performing content - what makes someone watch, read, and take action
• Shoot content onsite - capturing student moments, experiments, and centre life
• Edit short-form video content for Reels and TikTok using basic editing tools

Community Engagement

Respond to comments and DMs in a warm, professional, and timely manner
Build genuine connections with our online community - not just broadcasting, but conversing
Spot opportunities to turn followers into enquiries and enquiries into trial bookings

Must-Haves:

• You have hands-on experience in content creation - a portfolio, personal account, or past brand work that shows what you can do
• You understand what works on Instagram, Facebook, and TikTok -not just as a user, but as a creator
• You write naturally and engagingly - captions that feel human, not corporate
• You're a trend-spotter - you notice what's gaining momentum and know how to make it relevant to a brand
• You're collaborative - you're comfortable proposing ideas and taking direction in equal measure
• You're reliable and organised - a content calendar is only as good as the person maintaining it

Nice-to-Haves:

• Experience managing social media for a brand, school, or education-related account
• Basic video editing skills for Reels and TikTok content