SOCIAL CONTENT CREATION EXECUTIVE

CHARLES & KEITH GROUP; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

CHARLES & KEITH GROUP is seeking a passionate Social Media Manager in Singapore to orchestrate end-to-end social media across key platforms. You will collaborate with Creative and Marketing teams to plan content, execute campaigns, and monitor performance.

You will drive engagement, manage influencer partnerships, and report insights to stakeholders, adapting tone across platforms in a fast-paced fashion/e-commerce environment.

Qualifications

• 3–4 years of relevant experience in social media management.
• Strong ability to execute platform-native content.
• Experience with social analytics tools and performance data interpretation.
• Good copywriting with adaptable tone across platforms.
• Proficient in MS Office and Google Suite.
• Strong communication and collaborative mindset.

Responsibilities

• Support development and execution of integrated social media strategies.
• Own end-to-end daily social media management across platforms.
• Plan content and maintain social calendar with campaigns.
• Collaborate with creative teams to produce platform-native content.
• Execute campaigns to drive engagement, reach, and performance KPIs.
• Support influencer partnerships across organic and paid initiatives.
• Monitor metrics and generate actionable insights.
• Prepare performance reports for stakeholders.
• Assist in paid social planning and reporting.
• Drive daily community management and follower growth.
• Collaborate with Marketing, Creative, E-commerce and Regional teams.

Skills

3–4 years experience

Social content execution

Social analytics tools

Copywriting

MS Office & Google Suite

Cross-functional collaboration

Fast-paced environment

Tools

Microsoft Office

Google Workspace

Social analytics platforms

Job description

We’re on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

RESPONSIBILITIES

• Support the development and execution of integrated social media strategies aligned with brand and business objectives
• Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and/or emerging channels
• Execute content planning and maintain the social content calendar in alignment with campaign launches and seasonal storytelling
• Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required
• Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes
• Support influencer partnerships across organic and paid initiatives
• Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs
• Conduct competitor audits and basic market research to identify trends and content opportunities
• Prepare regular performance reports and updates for internal stakeholders
• Assist in paid social planning, monitoring and reporting
• Drive daily community management, fostering engagement, follower growth and active community participation
• Support cross-functional collaboration with Marketing, Creative, E-commerce and Regional teams

Brand Governance & Platform Standards

• Support the implementation of brand platform governance across all social channels
• Assist in maintaining social media SOPs (content approval workflow, publishing processes, crisis response guidelines, reporting cadence)
• Ensure adherence to social media Do’s & Don’ts, while maintaining consistency in tone, visual identity and messaging
• Safeguard brand standards and ensure compliance with platform best practices

Tools & Platform Acceleration

• Identify emerging social tools that improve publishing efficiency and performance tracking
• Support the implementation of platform management, analytics, listening, and influencer tools
• Contribute to workflow optimization through proper SOP documentation and reporting structures
• Stay updated on new platform features and industry innovations

REQUIREMENTS

• Possess at least 3–4 years of relevant experience in social media management, preferably within fashion, lifestyle or e-commerce brands
• Strong understanding of social content execution and digital campaign activation
• Experience working with social analytics tools and interpreting performance data
• Good copywriting skills with the ability to adapt tone across platforms
• Proficient in Microsoft Office and Google Suite (Slides, Sheets, Docs)
• Strong communication skills and a collaborative team mindset
• Comfortable working in a fast-paced environment
• Flexibility to work occasional weekends or after hours to support campaign launches and key activations

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