SEO & GEO Manager

BEAUTY ONE INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beauty brand in Singapore is seeking an SEO Manager to enhance brand visibility across AI-powered search platforms. The role involves managing SEO strategies and acting as a liaison between marketing teams and SEO agencies. Candidates should have a degree in Marketing or a related field, with at least 3 years of SEO experience, preferably in the beauty industry. This position offers a dynamic working environment focused on innovation and digital trends.

Qualifications

• At least 3 years of experience in SEO, preferably in the beauty or lifestyle industry.
• At least 1–2 years of experience with Generative Engine Optimization (GEO).
• Self-motivated and detail-oriented.

Responsibilities

• Manage and execute SEO & GEO for all brands.
• Act as liaison between marketing teams and SEO agency.
• Monitor and report performance using new AI tools.

Skills

SEO strategy execution

AI tools proficiency

Content planning

Attention to detail

Education

Degree in Marketing, Communications, Media or related field

Tools

SEMrush

Ahrefs

Google Analytics

Google Search Console

ChatGPT

Job description

• To manage and execute SEO & GEO for all brand, including, but not limited to, keyword research, content planning, and on-/off-page optimization, and to enhance brand visibility across AI-powered search platforms (e.g., Google AI Overviews, ChatGPT Search
• Act as the main liaison between in-house marketing teams and the SEO agency to ensure alignment and effective execution of SEO strategies
• Monitor, measure, and report performance, leveraging new AI tools and refining strategies to stay ahead of emerging digital trends.
• All other related functions as assigned by supervisor

Requirements:

• Degree in Marketing, Communications, Media or related field.
• At least 3 years of experience in SEO (beauty or lifestyle industry preferred), with at least 1–2 years working on or experimenting with Generative Engine Optimization (GEO/AI-Powered Search).
• Proficiency with SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console and AI Overview, Chatgpt
• Self-motivated, detail-oriented, eye for content quality, and visual aesthetics aligned with beauty brand standards