SENIOR WEB DESIGNER

bw motorsports pte. ltd.; Singapore; Sur place; SGD 48 000 - 72 000; Plein temps

Résumé du poste

bw motorsports pte. ltd.

is seeking a versatile web professional to design and optimize website flow, build high-converting landing pages, and leverage data such as heat maps and Google Analytics to boost engagement and lead generation. The role covers WordPress development and management, including plugin handling, caching, hosting, DNS, security, and troubleshooting, plus leading graphic design and branding efforts that align with the company’s identity.

Responsabilités

• Design and optimize website flow to create seamless user journeys that maximize conversions.
• Develop high-converting landing pages with lead capture forms, CTAs, and multimedia elements.
• Use heat maps and Google Analytics to assess and improve user experience and lead generation.
• Manage WordPress plugins, configure and troubleshoot plugins to ensure smooth website functionality.
• Set up and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve performance and user experience.
• Oversee server hosting, DNS settings, and domain management (cPanel, Cloudflare), ensuring uptime and security.
• Troubleshoot WordPress themes, plugins, and hosting issues to minimize downtime.
• Implement WordPress security best practices, including backups, SSL, firewalls, and security plugins.
• Lead the creation of graphics, banners, and digital assets for the website and other platforms.
• Ensure designs align with brand identity and maintain a cohesive visual presence across pages.
• Collaborate with marketing teams to support brand strategy and goals.

Description du poste

Website Flow, User Experience & Lead Generation:

• Design and optimize website flow to create seamless user journeys that enhance engagement and maximize conversions.
• Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation efforts.
• Use data-driven tools such as heat maps and Google Analytics to assess and improve user experience and lead generation.

WordPress Development & Management:

• Manage WordPress plugins: Install, configure, and troubleshoot a variety of WordPress plugins to ensure smooth website functionality and compatibility with existing systems.
• Website configuration: Set up and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve website performance, load times, and user experience.
• Server hosting and domain management: Oversee server hosting, DNS settings, and domain management (e.g., cPanel, Cloudflare), ensuring website performance, uptime, and security.
• Troubleshooting: Resolve technical issues related to WordPress themes, plugins, and hosting to minimize downtime and ensure smooth operation.
• Security management: Implement WordPress security best practices, including managing backups, SSL certificates, firewalls, and security plugins.

Graphic Design & Branding:

• Lead the creation of visually compelling graphics, banners, and digital assets for the website and other digital platforms.
• Ensure all designs are aligned with the brand’s identity, creating a cohesive and impactful visual presence across the website and landing pages.
• Collaborate with the marketing teams to ensure that all visual content supports the overall brand strategy and goals.