Executive (Communications & Marketing)

National University of Singapore; Singapore; In loco; SGD 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

National University of Singapore is seeking a versatile Communications, Design and Marketing professional to manage and update the university website, upload content, monitor performance, and support branding initiatives.

You will collaborate with IT and marketing teams, ensure accessibility compliance, create visual assets with Adobe Creative Suite, and run email campaigns while tracking metrics to boost engagement.

Competenze

• Bachelor’s degree in Communications, Media, Design or Marketing.
• Experience in website management (CMS platforms such as WordPress).
• Proficiency in graphic design tools (Adobe Creative Suite) and generative AI tools.
• Strong understanding of branding principles and visual storytelling.
• Experience in email marketing.
• Excellent written and verbal communication skills.
• Analytical skills for monitoring web and campaign performance.
• Ability to multitask and manage projects within deadlines.

Mansioni

• Website maintenance: Manage, update, and maintain the organisation’s website to ensure content is accurate and engaging.
• Content management: Upload new content and ensure information architecture is user-friendly.
• Performance monitoring: Use analytics tools to monitor site performance, track engagement, and generate reports.
• SEO: Implement basic SEO best practices to improve visibility.
• Technical liaison: Coordinate with IT/web developers for updates, troubleshooting, and security.
• Compliance: Ensure website accessibility and policy compliance.
• Branding: Support branding strategies and maintain brand assets.
• Internal collaboration: Work with HR and other departments on internal campaigns.

Conoscenze

Content management

Branding

Email marketing

Communication

Analytical skills

Multitasking

Project management

Formazione

Bachelor’s degree in Communications, Media, Design or Marketing

Strumenti

Adobe Creative Suite

WordPress

Generative AI tools

Google Analytics

Descrizione del lavoro

• Website Maintenance: Manage, update, and maintain the organisation’s website to ensure content is accurate, up-to-date, and engaging.
• Content Management: Upload new content (articles, press releases, images, videos, event announcements) and ensure information architecture is user-friendly.
• Performance Monitoring: Use analytics tools (e.g., Google Analytics) to monitor site performance, track visitor engagement, and generate reports.
• Search Engine Optimization (SEO): Implement basic search engine optimisation best practices to improve website visibility.
• Technical Liaison: Coordinate with IT/web developers for major updates, troubleshooting, and security enhancements.
• Compliance: Ensure website compliance with accessibility standards and relevant policies.

Design and Marketing:

• Visual Content Creation: Design graphics, banners, infographics, posters, and other visual assets for digital and print campaigns using tools such as Adobe Creative Suite (Canva, Photoshop, Illustrator, InDesign, etc.).
• Collateral Production: Create marketing and promotional materials (brochures, flyers, presentations, social media visuals).
• Email Marketing: Develop collaterals for email marketing/dissemination, and track/monitor campaign metrics with the aim of improving design, impact and traction.
• Brand Consistency: Ensure all visuals adhere to brand guidelines, maintaining a coherent and professional image across platforms.

Branding:

• Brand Development: Support the development and implementation of branding strategies to enhance the organisation’s identity.
• Brand Assets Management: Maintain a library of brand assets (logos, templates, style guides) and ensure their proper and consistent use.
• Internal Branding: Collaborate with HR and other departments on internal campaigns to reinforce organisational values and culture.
• Stakeholder Engagement: Work with internal teams and external partners to ensure brand consistency in joint initiatives and communications.
• Event Support: Provide design and communication support for organisational events, including event branding and promotional materials.

Qualifications

• Bachelor’s degree in Communications, Media, Design, Marketing, or related field.
• Experience in website management (preferably with CMS platforms such as WordPress).
• Proficiency in graphic design tools (Adobe Creative Suite or similar) and generative AI tools would be essential.
• Strong understanding of branding principles and visual storytelling.
• Experience in email marketing.
• Excellent written and verbal communication skills.
• Analytical skills for monitoring web and campaign performance.
• Ability to multitask and manage projects within deadlines.