Senior Sales Operation Executive

LAM SOON SINGAPORE PTE LTD; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

LAM SOON SINGAPORE PTE LTD is looking for a Senior Sales Operation Executive to enhance sales operations for Modern Trade accounts. This role involves supervising sales representatives, planning routing schedules, and managing promotional activities effectively.

The ideal candidate will have a diploma in Business Management, a minimum of 3 years of FMCG sales experience, and possess excellent negotiation, communication, and leadership skills.

Qualifications

• Minimum 3 years of sales experience in the FMCG industry, preferably in Modern Trade.
• Strong communication, negotiation, and interpersonal skills.
• Customer-focused with strong relationship-building skills.

Responsibilities

• Support daily sales operations for Modern Trade accounts.
• Supervise merchandisers and monitor team performance.
• Plan routing schedules to maximize coverage and productivity.
• Manage sales incentives and commission schemes.
• Coordinate promotional activities and campaigns.
• Monitor product availability and pricing in outlets.
• Conduct price mapping and market trend analysis.
• Maintain products using FIFO principles.
• Build relationships with customers and store personnel.
• Identify sales growth opportunities.
• Prepare sales reports and process orders.
• Handle customer feedback and support negotiations.

Skills

Communication skills

Negotiation skills

Interpersonal skills

Leadership

Analytical skills

Problem-solving skills

Customer focus

Microsoft Office proficiency

Education

Diploma in Business Management or related field

Job description

We are looking for a Senior Sales Operation Executive to support daily sales operations for Modern Trade accounts. The role will work closely with the Senior Sales Manager to drive sales performance, coordinate promotional activities, and ensure strong in-store execution.

Responsibilities

• Support daily sales operations across Modern Trade accounts.
• Supervise merchandisers/sales representatives and monitor team performance.
• Plan and optimize routing schedules to maximize market coverage and productivity.
• Manage sales incentives and commission schemes to motivate and drive results.
• Coordinate and review promotional activities, campaigns, and secondary displays.
• Monitor product availability, pricing, placement, and promotions in key outlets.
• Conduct price mapping and provide updates on market trends and competitors.
• Ensure products are well-stocked, properly displayed, and managed using FIFO principles.
• Build and maintain good relationships with customers and key store personnel.
• Identify sales growth opportunities and support store improvement plans.
• Prepare sales reports, meeting decks, and process orders accurately.
• Handle customer feedback professionally and support negotiations for promotions, space buys, and product distribution.
• Perform any other duties as assigned.

Requirements

• Diploma in Business Management or a related field.
• Minimum 3 years of sales experience in the FMCG industry, preferably in Modern Trade.
• Good communication, negotiation, and interpersonal skills.
• Customer-focused with strong relationship-building skills.
• Results-driven, adaptable, and able to work in a fast-paced environment.
• Good leadership, analytical, and problem-solving skills.
• Proficient in Microsoft Office.