Key Account Executive – Modern Trade (FMCG)

RECRUITPEDIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

RECRUITPEDIA PTE. LTD. in Singapore seeks a driven Sales Account Manager to lead modern trade accounts in the meat and seafood space. You will manage retailer relationships, forecast sales, and coordinate with Production, Logistics and Marketing to execute launches and promotions.

Ideal candidates hold a Diploma or Degree in Business/Sales/Marketing, bring strong modern trade experience in FMCG, and excel in communication, negotiation and analytics. Driving licence with own vehicle is preferred.

Qualifications

• Diploma or Degree in Business, Sales or Marketing.
• Strong modern trade experience in FMCG/food sector.
• Experience with meat and seafood products is a plus.
• Solid understanding of key account management and retail sales.
• Excellent communication and negotiation abilities.
• Analytical mindset with numerical proficiency.

Responsibilities

• Manage and develop key modern trade accounts.
• Engage regularly with retailer buyers and category managers to grow sales and shelf space.
• Handle monthly sales forecasting and key account planning.
• Suggest new product listings and extensions within key accounts.
• Plan and execute launches, promotions, and pricing changes.
• Prepare promotional calendars and track trade expenses.

Skills

Modern trade experience

Key account management

Retail sales

Communication

Negotiation

Analytical skills

MS Office

Education

Diploma or Degree in Business, Sales or Marketing

Tools

Microsoft Office

Job description

Our client is a well-established company in the FMCG food industry, specialising in food products including meat and seafood.
Working Days: Monday – Friday
Working Hours: 8:30am – 5:30pm
Location: North area

Job Responsibilities

• Manage and develop key modern trade accounts
• Maintain regular engagement with retailer buyers and Category Managers to maximise sales, distribution and merchandising opportunities.
• Manage monthly sales forecasting, planning and key account activities.
• Propose new product listings, product extensions and range upgrades within key accounts.
• Plan, negotiate and execute new product launches, promotional campaigns and price adjustments.
• Prepare and manage promotional calendars and trade expenses in line with business and brand strategies.
• Monitor execution performance, including product range, stock availability, pricing, brand location and share of shelf.
• Coordinate closely with Production, Logistics, Ordering and Marketing teams to resolve supply chain, customer service and retail-related issues.
• Conduct post-promotion analysis to evaluate campaign effectiveness and identify areas for improvement.
• Monitor competitor products and pricing, particularly within the meat and seafood categories, and provide insights to support pricing strategies.
• Prepare regular sales, market and opportunity reports.
• Gather and analyse competitor intelligence and market trends.
• Conduct store visits to monitor merchandising, pricing, stock availability and overall execution when required.
• Perform other ad-hoc duties as assigned.

Requirements

• Diploma or Degree in Business, Sales, Marketing or a related discipline.
• Strong Modern Trade experience within the FMCG food industry is required.
• Experience handling food products, particularly meat and seafood, will be highly advantageous.
• Strong understanding of key account management, retail sales and modern trade operations.
• Strong communication, negotiation and relationship management skills.
• Analytical with strong financial acumen and proficient in Microsoft Office.
• Class 3 driving licence with own vehicle is preferred.

We regret that only shortlisted candidates will be notified.