Senior Sales Manager - Personal Care & Retail Growth

ANGLESEY EMPLOYMENT AGENCY PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

ANGLESEY EMPLOYMENT AGENCY PTE. LTD. is seeking an experienced Sales Manager to lead the company’s personal care sales operations in Singapore.

You will develop strategies, set targets, manage the sales team, and cultivate relationships with key customers and partners to drive revenue and market share growth. The role requires a track record of achieving sales targets and strong leadership, communication and negotiation skills.

Qualifications

• Diploma or Bachelor's degree in Business Administration, Marketing, Sales, Retail Management, or a related field preferred.
• Minimum 3–5 years of relevant experience in sales, with supervisory or managerial experience.
• Experience in personal care, beauty, cosmetics, skincare, FMCG, or retail products is highly preferred.
• Proven track record of achieving sales targets and growing revenue.
• Strong leadership and team-management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Good understanding of retail sales operations, merchandising, and inventory management.

Responsibilities

• Develop and implement effective sales strategies and plans to achieve revenue targets.
• Set monthly, quarterly, and annual sales targets for the sales team.
• Lead, supervise, and motivate Sales Executives and Supervisors to achieve objectives.
• Monitor sales performance and take corrective action where necessary.
• Analyze sales data, market trends, customer preferences, and competitors to identify opportunities.
• Develop and maintain relationships with key customers, retail partners, suppliers, and clients.
• Identify and pursue new sales opportunities and segments.
• Plan and coordinate promotional campaigns, product launches, discounts, and other initiatives.
• Ensure effective merchandising, product positioning, pricing, and promotions across outlets.
• Monitor sales, inventory levels and customer demand to support stock planning.
• Collaborate with management on purchasing, inventory, marketing, and operations.
• Prepare and present regular sales forecasts, performance reports, and updates to management.
• Review sales results and recommend strategies to improve revenue and market share.
• Develop sales territories, customer segments and distribution strategies where applicable.
• Conduct regular sales meetings and provide coaching and training to the sales team.
• Recruit, train, and develop sales staff in line with company requirements.
• Maintain high standards of customer service and handle complaints promptly.
• Monitor competitors and market developments to identify growth opportunities.
• Ensure compliance with company policies and retail procedures.
• Manage and control sales-related expenses within budgets.
• Support senior management in long-term business and sales planning.
• Perform other sales, business development and management duties.

Skills

Leadership

Team management

Sales strategy

Forecasting

Communication

Negotiation

CRM

Retail operations

Data analysis

MS Office

Education

Bachelor's degree in Business Administration, Marketing, Sales, Retail Management

Tools

CRM systems

POS systems

Sales reporting tools

MS Office

Job description

ANGLESEY EMPLOYMENT AGENCY PTE. LTD. is seeking an experienced Sales Manager to lead the company’s personal care sales operations in Singapore.

You will develop strategies, set targets, manage the sales team, and cultivate relationships with key customers and partners to drive revenue and market share growth. The role requires a track record of achieving sales targets and strong leadership, communication and negotiation skills.