Senior Sales Manager
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Job summary
Singapore Cricket Club in Singapore invites a Senior Sales Manager to lead an integrated sales and business development strategy across golf memberships, weddings, banqueting, corporate golf, tournaments and sponsorships. You will collaborate with Golf Operations, F&B, Events, Marketing and Membership teams to grow revenue while upholding brand and member experience.
The role requires a proven track record in driving multiple revenue streams, a strong network of corporate partners, and
Qualifications
- Diploma or degree in Business Administration, Sales & Marketing, Hospitality Management or related field.
- At least 8–10 years of relevant sales/business development experience.
- Proven track record in revenue targets and corporate partnerships.
- Experience selling multiple revenue streams including memberships, events, sponsorships.
- Strong network of corporate decision-makers and partners.
- Excellent written and spoken English; additional languages advantageous.
Responsibilities
- Lead and execute integrated sales and business development strategy across memberships, events and partnerships.
- Drive golf membership sales, weddings, banqueting, corporate golf, tournaments and sponsorships.
- Build relationships with business leaders, corporate organisations and high-net-worth prospects.
- Develop campaigns and packages to increase conversions and revenue.
- Coordinate with operations to align commercial commitments with capacity and member experience.
- Lead sales governance, reporting, budgeting and performance tracking.
- Maintain CRM pipeline and forward booking forecasts.
Skills
Education
Tools
Job description
Reporting to the General Manager, the Senior Sales Manager will lead and execute an integrated sales and business development strategy to maximise revenue, grow membership-related income, secure corporate partnerships and increase utilisation of the Club's facilities. The successful candidate will oversee sales activities across golf memberships, weddings, banqueting, corporate golf, tournaments, sponsorships, advertising and sporting facilities. Working closely with the Club's Golf Operations, Food & Beverage, Events, Marketing, Communications, Membership and other operational teams, the role will develop commercially sustainable opportunities while protecting SICC's prestigious brand and member experience.
Develop and implement strategies to drive golf membership sales, subject to the Club’s membership policies and approval framework.
Identify prospective members, corporate membership opportunities and suitable market segments to support sustainable membership growth.
Build relationships with business leaders, professional networks, corporate organisations and high-net-worth prospects.
Develop membership campaigns, referral initiatives and targeted sales programmes in collaboration with Marketing and Membership Services.
Support membership initiatives that contribute to the Club’s long-term financial sustainability and development objectives.
Drive sales for weddings, solemnisation celebrations, private functions, social gatherings, corporate dinners and banquet events.
Maximise bookings across the Club’s ballrooms, restaurants, function rooms and other suitable event venues.
Build relationships with wedding planners, event agencies, professional organisers and corporate event buyers.
Develop attractive packages, seasonal promotions and value-added offerings to increase conversion rates and event revenue.
Work with the Events and F&B teams to deliver commercially competitive proposals while maintaining SICC’s service standards.
Develop corporate golf packages, client entertainment programmes, golf days and business networking events.
Secure corporate bookings for golf tournaments, charity events, product launches and sponsored competitions.
Establish relationships with multinational corporations, local enterprises, banks, professional firms and business associations.
Develop recurring corporate accounts and long-term partnerships to generate repeat business.
Coordinate with Golf Operations and relevant departments to ensure commercial commitments align with course capacity, operational requirements and the member experience.
Develop sponsorship and advertising revenue opportunities across the Club’s golf courses, clubhouses, dining outlets, sporting facilities, digital channels and approved event platforms.
Create sponsorship proposals, advertising packages and partnership opportunities tailored to prospective commercial partners.
Identify opportunities for brand activations, event sponsorships, signage, digital promotions and strategic collaborations.
Manage the sales pipeline from prospecting and proposal development through negotiation, contracting, delivery and renewal.
Build a strong portfolio of long‑term sponsors and commercial partners while ensuring all arrangements comply with Club policies and brand standards.
Identify opportunities to generate additional revenue from the Club’s sporting and recreational facilities, including tennis, squash, bowling, swimming, fitness and other approved activities.
Develop corporate sports programmes, group bookings, recreational packages and suitable third‑party partnerships.
Work with operational departments to identify underutilised facilities, new customer segments and additional revenue opportunities.
Explore cross‑selling opportunities across golf, F&B, events and sporting facilities to increase overall customer spend and utilisation.
Develop an annual sales and business development plan aligned with the Club’s strategic and financial objectives.
Research market trends, competitor offerings, customer needs and emerging commercial opportunities within Singapore’s premium hospitality, golf and private club sectors.
Establish strategic relationships with tourism bodies, luxury hotels, destination golf resorts, event organisers, travel partners and relevant industry associations.
Explore reciprocal promotional opportunities and international golf packages that provide additional value to SICC members.
Develop innovative sales initiatives that strengthen SICC’s reputation as a leading destination for golf, hospitality, business networking and lifestyle experiences.
Establish clear sales targets, revenue budgets, conversion objectives and key performance indicators across all assigned business segments.
Maintain an accurate sales pipeline, customer database, activity reports and forward booking forecasts.
Monitor sales performance against budget, identify gaps and implement corrective measures.
Prepare regular management reports covering revenue, pipeline opportunities, conversion rates, account development and market performance.
Work collaboratively with department heads to ensure sales commitments are delivered effectively and customer expectations are met.
Uphold strong standards of accountability, professionalism, service excellence and commercial integrity.
The successful candidate should possess:
A recognised diploma or degree in Business Administration, Sales & Marketing, Hospitality Management or a related discipline.
At least 8–10 years of relevant sales and business development experience, preferably within a premier private members’ club, luxury hotel, international golf resort, convention centre or high-end hospitality facility.
A proven track record in achieving revenue targets, securing major corporate accounts and developing successful commercial partnerships.
Demonstrated experience selling multiple revenue streams, ideally including golf memberships, corporate golf, tournaments, weddings, banqueting and sponsorships.
An established network of corporate decision‑makers, event organisers, business partners and relevant industry contacts.
Strong commercial acumen, negotiation skills, presentation ability and confidence engaging senior executives and high‑value clients.
Experience preparing business proposals, sales budgets, revenue forecasts and performance reports.
Familiarity with CRM systems, sales analytics, digital marketing channels and contemporary sales management practices.
Excellent written and spoken English, with additional languages considered an advantage.
Candidates with experience at internationally recognised golf clubs, five‑star hotels, luxury resorts or leading private members’ clubs will be particularly attractive.
Commercial leadership: Able to identify opportunities, develop sales strategies and deliver measurable financial results.
Relationship management: Builds trust and lasting relationships with corporate clients, members, sponsors and business partners.
Entrepreneurial mindset: Proactive in developing new revenue streams and turning opportunities into profitable business.
Negotiation and influencing: Confident in presenting proposals, negotiating agreements and closing business.
Strategic thinking: Understands market positioning, pricing, customer segmentation and long‑term account development.
Cross‑functional collaboration: Works effectively with operational teams to deliver commercially successful and operationally practical solutions.
Service excellence: Understands the expectations of premium members, corporate clients and discerning guests.
Personal drive and integrity: Demonstrates initiative, resilience, professionalism and a strong commitment to results.
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