Senior Product Designer: Cross‑Vertical Strategy

SYFE PTE. LTD.

Singapore

On-site

SGD 150,000 - 210,000

Full time

14 days+

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Job summary

Syfe, APAC's largest digital wealth platform, seeks a senior product designer to shape the design direction across multiple product verticals. You will define vision, establish quality, and partner with Product, Engineering and Data teams.

You will navigate ambiguity, run studies, and push for differentiated, user-centric experiences. Strong Figma skills and AI familiarity are valued.

Qualifications

10+ years of product design experience designing and shipping web and mobile apps in eCommerce, SaaS or other online businesses.
Portfolio showing how you operate in ambiguity, what you proved first, what you learned, and what changed as a result.
Evidence that your direction has been adopted by others—designers, teams or the wider org.
Strong visual and interaction design skills with good typography, layout, hierarchy, and details.
High proficiency in Figma and prototyping; familiarity with AI tools like Claude, Codex, Cursor or Antigravity.
Fluency with research and experimentation: you can design a study and read results honestly.
Exceptional communication and storytelling to influence senior stakeholders.

Responsibilities

Own the design direction for multiple product verticals, setting the vision and quality bar.
Scope and frame problems before defined; articulate success and out-of-scope items.
Break big work into bets that yield learnings; define stages and proofs.
Decide what the team must learn; run studies or experiments and present decision-ready reads.
Model the craft ceiling on flagship surfaces and articulate differentiation.
Raise the design capability of the team through direction and critique.
Collaborate with engineering to maintain design quality through implementation.