Senior Media Manager

Publicis Groupe; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Job summary

Publicis Groupe in Singapore seeks a Senior Manager to lead integrated media strategy, planning, campaign delivery and client servicing across key accounts. You will translate business objectives into actionable media plans and oversee campaign execution, ensuring alignment with client goals and budgets.

The role requires strategic thinking, strong client leadership and analytics to optimise performance and deliver measurable business outcomes.

Qualifications

• Strong communication and stakeholder management skills.
• Experience across paid social, search, programmatic, video and display.
• Excellent analytical and data interpretation abilities.

Responsibilities

• Serve as primary point of contact for clients across planning, execution and performance discussions.
• Develop full-funnel media strategies aligned to client goals and budgets.
• Oversee end-to-end campaign implementation across digital and integrated channels.
• Monitor performance against KPIs and provide optimisation recommendations.
• Lead reporting and insights to senior stakeholders.
• Manage budgets, forecasts and commercial aspects of campaigns.

Skills

Digital media planning

Media buying

Audience targeting

Analytics

Budget management

Tools

Media reporting tools

Job description

Company description

Role Overview

The Senior Manager is responsible for leading integrated media strategy, planning, campaign delivery and client servicing across a portfolio of key accounts. This role serves as the primary day-to-day strategic partner to clients, translating business objectives into actionable media plans, overseeing campaign execution, driving performance optimisation and ensuring commercial accountability across all media investments.

The role requires a strong combination of strategic thinking, client leadership, media expertise, operational excellence and analytical problem-solving. Success in this position depends on the ability to manage multiple stakeholders, lead cross-functional teams, and deliver measurable business outcomes through data-driven media solutions.

Responsibilities

Client Relationship Management

• Serve as the primary point of contact for clients across campaign planning, execution and performance discussions.
• Build trusted client relationships through proactive consultation, strategic recommendations and clear communication.
• Lead regular business reviews, campaign status meetings and reporting sessions.
• Manage client expectations, timelines and deliverables across multiple projects simultaneously.
• Translate business goals into measurable media objectives and KPIs.
• Identify opportunities for business growth and additional media initiatives.

Media Strategy & Planning

• Develop full-funnel media strategies across awareness, consideration, acquisition, conversion and retention objectives.
• Create annual, quarterly and campaign-specific media plans aligned to client business goals and budgets.
• Evaluate media channels, audience strategies, targeting approaches and platform recommendations.
• Leverage audience insights, market research, consumer behaviour data and campaign learnings to inform planning decisions.
• Present strategic recommendations, media rationales and investment allocations to internal and client stakeholders.
• Negotiate and coordinate with media owners and technology partners to maximise campaign effectiveness and value.

Campaign Execution & Delivery

• Oversee end-to-end campaign implementation across digital and integrated media channels.
• Coordinate with activation, performance, analytics, creative and vendor teams to ensure campaigns are launched accurately and on schedule.
• Review campaign setup, targeting, tracking, measurement frameworks and quality assurance processes.
• Manage creative trafficking requirements, asset approvals and implementation timelines.
• Ensure campaign compliance with agreed plans, budgets, tracking requirements and contractual obligations.

Performance Analysis & Optimisation

• Monitor campaign performance against KPIs and business objectives.
• Identify optimisation opportunities and provide strategic recommendations to improve efficiency and effectiveness.
• Analyse media, audience and conversion trends to uncover actionable insights.
• Lead performance discussions with clients and internal teams, translating data into business implications.
• Recommend testing frameworks, audience strategies, creative enhancements and channel refinements to improve outcomes.
• Deliver post-campaign evaluations and learning agendas to inform future planning.

Reporting & Insights

• Lead development of weekly, monthly, quarterly and campaign-end reports.
• Provide clear commentary on campaign effectiveness, business impact and optimisation recommendations.
• Translate complex datasets into concise, actionable stories for senior stakeholders.
• Establish reporting frameworks and measurement standards across campaigns.
• Ensure reporting accuracy, consistency and adherence to client requirements.

Financial & Commercial Management

• Manage media budgets, campaign pacing and financial forecasting.
• Maintain accountability for budget utilisation, reconciliations, invoice tracking and campaign closeout processes.
• Review statements of work, media contracts, commercial agreements and agency deliverables.
• Ensure campaigns adhere to approved budgets, purchase order requirements and financial controls.
• Support agency commercial planning and resource management discussions.

Team Leadership & Cross-Functional Collaboration

• Lead and mentor planners, executives and activation teams.
• Guide internal stakeholders through planning, execution and reporting processes.
• Facilitate collaboration across media, analytics, performance, creative, strategy and external vendor teams.
• Ensure resource alignment and workload prioritisation across multiple concurrent projects.
• Drive sharing of best practices, innovation opportunities and industry knowledge.

Qualifications

Technical & Media Expertise

• Strong understanding of digital media planning and buying.
• Experience across paid social, search, programmatic, video, display and integrated media channels.
• Knowledge of audience targeting, attribution, measurement frameworks and performance optimisation.
• Proficiency in media reporting, analytics and data interpretation.
• Strong financial and budget management capabilities.

Client Leadership

• Excellent stakeholder management and presentation skills.
• Ability to influence senior marketing and business stakeholders.
• Strong consultative problem-solving approach.
• Experience managing complex client relationships and competing priorities.

Analytical & Commercial Skills

• Strong quantitative and analytical mindset.
• Ability to convert data into insights and business recommendations.
• Strong attention to detail and financial accuracy.
• Commercial acumen and understanding of agency operations.

Personal Attributes

• Highly organised with excellent project management skills.
• Ability to manage multiple campaigns, deadlines and stakeholders.
• Strong communication and relationship-building skills.
• Proactive, solutions-oriented and adaptable.
• Comfortable working in a fast-paced agency environment with high levels of accountability.