Social Media | Content Marketing | Brand Activation
Location: Bukit Batok
Employment Type: Full-time
Salary: $3,800–$4,500 per month, depending on experience
Working Schedule: Monday to Friday
Working Hours: 8.30am–6.00pm
About the Role
We are looking for a creative and hands‑on Senior Marketing Executive to strengthen our brand presence across social media, retail campaigns and consumer events.
You will create engaging bilingual content, coordinate product launches and brand activations, manage creator partnerships and use campaign data to improve marketing performance.
Key Responsibilities
- Plan and manage content calendars across relevant social media platforms
- Develop engaging, natural and audience-friendly copy in English and Chinese
- Coordinate creative social media content that reflects the brand’s identity
- Monitor campaign performance, analyse key metrics and prepare reports
- Recommend content improvements based on performance data and audience behaviour
- Identify emerging platforms, content trends and marketing opportunities
- Coordinate brand events, product launches, retail activations and seasonal campaigns
- Manage campaign logistics, timelines, partners and on-site execution
- Work closely with internal teams and external partners to deliver campaigns smoothly
- Coordinate brand collaborations and influencer or content‑creator seeding
- Partner with graphic and motion designers to produce marketing assets
- Manage online community interactions, comments and discussions
- Conduct competitor research and monitor relevant market trends
- Support advertising production, campaign planning and changing marketing priorities
- Perform other marketing duties assigned by management
Requirements
- Degree in Marketing, Communications, Mass Communication, Business or a related discipline
- Three to five years of marketing experience, preferably in social media, content creation or digital marketing
- Portfolio demonstrating social media content development and campaign execution
- Strong bilingual copywriting skills in English and Chinese
- Experience managing content calendars across multiple social media platforms
- Able to monitor campaign performance, prepare reports and improve content effectiveness
- Experience coordinating retail activations, trade marketing activities, product launches or brand events
- Able to collaborate effectively with graphic designers and motion‑graphics teams
- Basic video‑editing skills using CapCut or similar software
- Basic graphic‑design skills using Canva or similar software
- Creative, proactive and confident in proposing fresh marketing ideas
- Adaptable and comfortable working in a fast‑paced environment with changing priorities
- Team‑oriented and willing to support cross‑functional projects when required
Staff Benefits
- Five‑day work week
- Annual leave
- Medical and wellness benefits
- Staff purchase privileges
- Birthday voucher
- Opportunity to lead creative campaigns and brand activations