Senior Marketing Executive / Assistant Manager, Marketing & Communications

OAKS PLUS LIMITED; Singapore; On-site; SGD 45,000 - 75,000; Full time

Job summary

OaksPlus Limited seeks a proactive marketing professional to join the Marketing & Communications team as Senior Marketing Executive or Assistant Manager. The role focuses on growing visibility, brand presence and enrolment opportunities for 7oaks Preschool through integrated digital and offline marketing initiatives.

The successful candidate will manage digital campaigns and agency relationships, drive social media and content strategies, oversee website content, develop marketing materials and

Qualifications

• Proactive, creative and results-driven marketing professional.
• Focus on growing visibility, brand presence and enrolment opportunities for 7oaks Preschool.
• Experience managing digital marketing campaigns and agency relationships.

Responsibilities

• Digital Marketing & Agency Management: plan and execute integrated campaigns across platforms to drive brand awareness, enquiries and enrolments.
• Social Media & Content Management: develop content plans; oversee copy, graphics, photos and videos; monitor trends.
• Website Management & Digital Presence: manage WordPress site; update pages, landing pages and blog content.
• Marketing Communications & Brand Management: create collateral; maintain brand consistency; support PR and events.
• Corporate Partnerships & Community Outreach: identify partnerships to raise brand awareness and enrolment leads.

Skills

Strategic thinker

Hands-on executor

Agency management

Data analysis

Campaign optimization

Brand building

Tools

WordPress

Google Analytics 4 (GA4)

Google Search Console

Job description

About the Role

OaksPlus Limited is seeking a proactive, creative and results-driven marketing professional to join our Marketing & Communications team as a Senior Marketing Executive or Assistant Manager.

This role will focus primarily on growing the visibility, brand presence and enrolment opportunities of 7oaks Preschool through integrated digital and offline marketing initiatives.

The successful candidate will be responsible for managing digital marketing campaigns and agency relationships, driving social media and content strategies, overseeing website content, developing marketing communications materials and building corporate partnerships.

We are looking for someone who combines creative thinking with strong execution capabilities, is comfortable working with data and can independently drive marketing initiatives from planning through to implementation and performance evaluation.

What We're Looking For

We are looking for someone who is both a strategic thinker and a hands-on executor - someone who can translate marketing plans into well-executed campaigns and measurable outcomes.

You should be comfortable managing agencies and external partners, working with internal stakeholders, analysing campaign results and taking the initiative to improve performance.

Above all, you should have a strong sense of ownership, attention to detail and a genuine interest in building brands that connect meaningfully with families.

Key Responsibilities

1. 
   

   Digital Marketing & Agency Management

   
   

   Plan, coordinate and execute integrated digital marketing campaigns across platforms including Google, Meta and other relevant channels to drive brand awareness, enquiries and enrolments.

   
   

   Manage external digital marketing agencies, including campaign briefs, creative development, budgets, timelines, performance reviews and optimisation.

   
   

   Monitor campaign performance against agreed KPIs, including website traffic, leads, cost per lead (CPL), lead quality and enrolment conversions.

   
   

   Work closely with agencies to identify opportunities to improve campaign effectiveness, return on investment and marketing efficiency.

   
   

   Prepare regular performance reports with actionable insights and recommendations.

   
   


2. 
   

   Social Media & Content Management

   
   

   Develop and manage social media content plans and calendars across Facebook, Instagram, TikTok, LinkedIn and other relevant platforms.

   
   

   Plan and execute engaging content that showcases the preschool's curriculum, learning experiences, educators, community engagement and brand proposition.

   
   

   Oversee content creation, including copywriting, graphic design, photography and short-form video production.

   
   

   Coordinate content gathering with preschool centres and internal stakeholders to ensure a consistent flow of relevant and engaging content.

   
   

   Monitor social media performance, audience engagement and emerging trends to continuously improve content effectiveness.

   
   

   Maintain consistent brand messaging, visual identity and quality across all social media platforms.

   
   


3. 
   

   Website Management & Digital Presence

   
   

   Manage and maintain the 7oaks Preschool website using WordPress, ensuring content is accurate, relevant and regularly updated.

   
   

   Oversee updates to website pages, campaign landing pages, blog articles, promotional content and calls to action.

   
   

   Coordinate with web developers and external vendors on website enhancements, maintenance and technical issues.

   
   

   Monitor website performance using tools such as Google Analytics 4 (GA4), Google Search Console and other relevant analytics platforms.

   
   

   Work with agencies and vendors to improve search engine visibility, website user experience and lead generation effectiveness.

   
   

   Support ongoing website enhancement and revamp initiatives where required.

   
   


4. 
   

   Marketing Communications & Brand Management

   
   

   Plan and execute marketing communications initiatives across digital and offline channels, ensuring alignment with brand positioning and business objectives.

   
   

   Develop and coordinate marketing collaterals, including brochures, flyers, posters, banners, digital advertisements, out-of-home (OOH) advertising and promotional materials.

   
   

   Support corporate communications and internal branding requirements, including staff event collaterals, Dinner & Dance materials, annual reports, presentations and internal announcements.

   
   

   Liaise with creative agencies, printers, media owners and other vendors to ensure timely and cost-effective production of marketing materials.

   
   

   Maintain brand consistency across all communications touchpoints.

   
   

   Support public relations, community outreach and other brand-building opportunities as required.

   
   


5. 
   

   Corporate Partnerships & Community Outreach

   
   

   Identify and develop corporate partnership opportunities to increase brand awareness, generate qualified leads and support preschool enrolment.

   
   

   Establish and maintain relationships with companies, community organisations and other relevant pa