Senior Marketing Executive

Private Advertiser; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Private Advertiser in Singapore is seeking a Marketing Professional to develop, implement and execute strategic plans aligned with company goals. You will manage the marketing budget, coordinate campaigns with sales and report ROI with concrete metrics.

The role requires 3–5 years of marketing experience (home appliances preferred), strong planning, reporting, and Chinese-language communication skills. Teamwork and independent execution are essential in a fast-paced environment.

Qualifications

• Bachelor Degree or Diploma in Sales & Marketing, Retail Management or Business.
• Experience: minimum 3-5 years in marketing, preferably in home appliance industry is desired.
• Strong communication, reporting and planning capabilities.

Responsibilities

• Develop, implement and execute strategic marketing plans aligned with company objectives.
• Manage marketing budget and coordinate campaigns with sales activities.
• Report on KPIs with quantitative and qualitative ROI analysis.
• Determine budgets, targets and pricing strategies for products and services.
• Build relationships with industry players, agencies and vendors.
• Monitor effectiveness across channels including content, PPC, events, social media and lead generation.
• Collaborate with design agencies and assist with product launches.

Skills

Teamwork

Independent work

Chinese language

Marketing planning

Microsoft Office

Reporting & writing

Education

Bachelor Degree or Diploma in Sales & Marketing

Tools

Microsoft Office

Job description

About the role

Develop, implement and execute strategic marketing plans and tactics in line with company objectives to attract potential customers and retain existing ones. Manage the company's marketing budget and coordinate marketing campaigns with sales activities, reporting on key performance metrics with concrete ROI analysis both quantitative and qualitative.

Key responsibilities

• Determine budgets and targets and develop pricing strategies for products and services
• Build strategic relationships and partner with key industry players, agencies and vendors and develop potential new strategic partner relationships
• Monitor and report on effectiveness of marketing communications across organic and paid acquisition channels including content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting and performance analysis
• Work closely with design agencies and assist with new product launches
• Conduct market research and analysis to enhance company competence in developing competitive products and services to gain market share
• Produce valuable and engaging content for website and blog that attracts and converts target groups
• Assist in Product Development team, Product Licensing Acquisitions and Accreditations from relevant agencies, vendors and suppliers
• Coordinate and submit monthly, quarterly and annual reports and oversee PSI preparations, updating and finalization
• Work closely with sales to assist in analysis of sales forecast, monthly and annual sales achievement by dealer and by product

About you

• Bachelor Degree or Diploma in Sales & Marketing, Retail Management or Business
• Minimum 3-5 years of marketing work experience preferably in the Home Appliance Industry
• Ability to work in teams and individual effort to execute marketing tasks assigned
• Ability to communicate with Chinese speaking customers and business associates
• Reporting skills, administrative writing skills, Microsoft Office skills, marketing planning and execution
• Passionate and strong drive to achieve targets set