Marketing Executive

Times Printers Pte Ltd; Singapore; On-site; SGD 42,000 - 72,000; Full time

Job summary

Times Printers Pte Ltd is seeking a Marketing Executive to promote printing capabilities, craft case studies, and drive demand across B2B channels. You will develop plans, manage branding, and run digital campaigns while collaborating with Sales to pursue new opportunities.

Ideal candidates have 1–3 years of marketing experience, strong communication, and proficiency with MS Office and digital tools. Mandarin proficiency is required for China communications.

Qualifications

• Diploma or degree in Marketing, Communications, or related field.
• 1–3 years of relevant marketing experience.
• Strong written and verbal communication skills.
• Proficiency in MS Office and digital marketing tools.
• Mandarin language skills for China communications.
• B2B marketing experience is a plus.

Responsibilities

• Promote capabilities in printing and related services.
• Prepare case studies, materials, and success stories for customers.
• Develop and execute marketing plans to generate leads.
• Manage corporate branding and market positioning.
• Plan digital campaigns including email, social, and web content.
• Monitor campaigns and provide analytics and recommendations.
• Collaborate with Sales to identify new opportunities.
• Support acquisitions targeting publishers, educators, and corporate clients.
• Conduct market research and analyze industry trends.

Skills

Marketing

B2B marketing

Digital marketing

Content creation

Analytics

Education

Diploma or Degree in Marketing/Communications

Tools

MS Office

Digital marketing tools

Job description

About the role

The Marketing Executive role involves promoting the company's capabilities in Offset Printing, Digital Printing, Print-on-Demand, Fulfilment & Warehousing, and Print Brokerage Solutions.

Key responsibilities

• Promote the company's capabilities in Offset Printing, Digital Printing, Print-on-Demand, Fulfilment & Warehousing, and Print Brokerage Solutions
• Prepare case studies, marketing materials, and success stories for customer presentations and business development activities
• Develop and execute marketing plans to enhance brand awareness and generate qualified sales leads
• Manage and strengthen the company's corporate branding and market positioning
• Plan and implement digital marketing campaigns, including email marketing, social media, website content, and online advertising
• Monitor campaign performance and prepare analytics reports with actionable recommendations
• Optimize digital content to improve online visibility, engagement, and lead generation
• Work closely with the Sales team to identify and pursue new business opportunities
• Support customer acquisition initiatives targeting publishers, educational institutions, corporate clients, retailers, and other key market segments
• Conduct market research and competitor analysis to identify industry trends, customer preferences, and emerging opportunities

About you

• Diploma or Degree in Marketing, Communications, Business, or a related field
• 1–3 years of relevant marketing experience preferred
• Strong written and verbal communication skills
• Proficient in Microsoft Office applications and digital marketing tools
• Ability to work independently and manage multiple projects in a fast-paced environment
• Strong analytical skills with the ability to interpret marketing data and campaign performance metrics
• Experience in B2B marketing would be an advantage
• Excellent interpersonal, communication, and stakeholder management skills
• Proficiency in spoken and written Mandarin is required as the role involves supporting business communications and marketing activities with Mandarin-speaking clients in China
• Familiarity with the printing, publishing, packaging, or related industries would be an advantage