Senior Marketing Executive

Royal Caribbean Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury cruise line in Singapore is seeking a Senior Marketing Executive to manage marketing activities across Asia. This regional role requires leadership in campaign execution and strong communication skills in Mandarin and English. The ideal candidate has over three years of experience in the service industry and a Bachelor’s degree in Marketing. Offers a full-time position with competitive compensation in a dynamic team environment.

Qualifications

• Minimum of three years’ experience in a marketing team within the service industry.
• Proven track record in campaign execution including email and social media.
• Strong verbal and written communication skills in English and Mandarin.

Responsibilities

• Deliver campaign materials and rollout based on campaign mix.
• Act as the Asia market campaigns champion for various marketing activities.
• Coordinate with a PR Agency for all activities in the Asia region.

Skills

Cross-cultural communication

Stakeholder relationship skills

Campaign execution

Proficiency in Mandarin

Proactive and ambitious

Education

Bachelor’s degree in Marketing or similar

Job description

Overview

Senior Marketing Executive role at Royal Caribbean Group (Silversea). This regional role covers Asia (Singapore, Malaysia, Hong Kong, Greater China, Japan, Taiwan, Thailand and India) and requires strong cross-cultural communication (Mandarin and English preferred). The role will be responsible for ongoing coordination of Consumer and Travel Trade marketing campaigns for Silversea Cruises in Asia, including localisation and translation of marketing assets for both consumer and trade across all channels. The role reports to the Brand Marketing Director (APAC) based in Australia and collaborates with global teams in Australia, Europe and USA, as well as the local sales team in Asia.

Key Responsibilities

• Deliver campaign materials and rollout based on campaign mix developed in consultation with the Director of Marketing APAC and other key stakeholders, including translations where required
• Act as the Asia market campaigns champion (email, advertising, direct mail, venues, and internal communications) to ensure activity is on-brand and messaging is consistent
• Support the Director of Marketing APAC in designing and implementing Asia marketing strategy
• Work with internal and external stakeholders to implement marketing activities
• Manage day-to-day liaison with the appointed PR Agency and all PR activities in the Asia region alongside the Director of Marketing
• Coordinate with the Shanghai-based digital agency for the trade and consumer WeChat and Little Red Book Silversea accounts, and contribute to development and growth plans with the DOM and Head of Sales for China
• Maintain the Silversea brand integrity with a design-oriented perspective
• Contribute ideas to the wider marketing and PR teams to drive revenue and new customer acquisition
• Contribute to content programs feeding email marketing strategies and social media calendars
• Coordinate ship visits with journalists when Silversea ships are in port in Singapore with our PR Agency
• Coordinate journalist sailings on Silversea ships with our PR Agency and global PR teams
• Maintain accurate budgets, campaign planners and critical path schedules for all projects
• Be the first point of contact for Asia trade marketing co-ops; work with the Director of Marketing APAC and sales team to review, approve and implement co-ops
• Report on marketing data and results, generating insights to improve conversion and continuous improvement
• Be the in-market lead for the local social media agency to build official online channels (e.g., WeChat)
• Support the Director of Marketing APAC in other marketing duties within the APAC region (e.g., support projects related to AUNZ markets or global initiatives)

Requirements

Essential

• Bachelor’s degree in Marketing or similar discipline
• Minimum of three years’ experience in a marketing team within the service industry (e.g., tourism, cruise, airline, hotel)
• Proven track record in campaign execution (brief to rollout) including email and social media
• Exposure to a sales-oriented environment
• Proactive and ambitious, used to working in a fast-paced team environment
• Ability to work independently and demonstrate initiative
• Strong communication and stakeholder relationship skills
• Excellent verbal and written communication skills
• Proficiency in English and Mandarin to collaborate with the Shanghai-based digital agency and support content development for platforms such as WeChat and Little Red Book Silversea

Desirable

• Experience in working with luxury or premium brands
• Knowledge of the travel industry
• Knowledge of another Asian language

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries: Travel Arrangements

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