Senior Marketing Director

sgft group pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SGFT GROUP PTE. LTD. is seeking a Digital Marketing Lead to implement comprehensive marketing strategies, boost website traffic, and drive revenue growth.

The role focuses on automation, CRM management, and optimized online advertising to generate qualified leads and expand the customer base. Responsibilities include establishing data analytics dashboards, integrating IT systems for digital transformation, and ensuring strict data protection for customer information, contributing to a secure,

Qualifications

Responsibilities

• Implement Digital Marketing Strategies to increase website traffic, online visibility and digital marketing-generated revenue
• Establish Marketing Automation & CRM System Management to improve lead tracking and conversion.
• Plan, Manage and optimise the Digital Advertising & Online Lead Generation to increase qualified enquiries and expand customer base.
• Establish Data Analytics & Marketing Intelligence to Develop monthly marketing performance dashboards
• Oversee IT System Integration & Digital Transformation to implement new technology solutions
• Oversee Information Security & Data Protection to Ensure proper handling and protection of customers' personal information.

Job description

Implement Digital Marketing Strategies to increase website traffic, online visibility and digital marketing-generated revenue

Establish Marketing Automation & CRM System Management to improve lead tracking and conversion.

Plan, Manage and optimise the Digital Advertising & Online Lead Generation to increase qualified enquiries and expand customer base.

Establish Data Analytics & Marketing Intelligence to Develop monthly marketing performance dashboards

Oversee IT System Integration & Digital Transformation to implement new technology solutions

Oversee Information Security & Data Protection to Ensure proper handling and protection of customers' personal information.