Senior Marketing Campaign Lead

Mount Faber Leisure Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Mount Faber Leisure Group is seeking an experienced Marketing Planning & Campaign Management professional to drive integrated marketing plans and annual calendars across attractions and F&B outlets. You will lead end-to-end campaigns, develop channel strategies, budgets and KPIs, and collaborate with internal teams and external partners to maximise guest engagement and revenue.

The role emphasizes digital marketing, content creation, analytics, and leadership in a dynamic hospitality setting,

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• Minimum 8 years of experience in marketing, communications or related fields.
• Experience in tourism, hospitality, attractions, leisure or lifestyle sectors preferred.
• 2-3 years of supervisory or team leadership experience.
• Proven experience in campaign planning, stakeholder management and project delivery.
• Strong understanding of digital marketing and performance marketing principles.

Responsibilities

• Support the Marketing Manager in developing and executing integrated marketing plans.
• Manage annual marketing calendar across attractions and F&B outlets.
• Lead end-to-end planning and execution of marketing campaigns from concept to post-campaign evaluation.
• Develop campaign strategies, customer propositions, channel plans, budgets, timelines and KPIs.
• Plan and optimise activity across digital and traditional channels.
• Develop engaging content and assets aligned with brand guidelines.
• Lead visitor-facing marketing initiatives to enhance guest experiences.
• Apply analytics and AI tools to improve campaign effectiveness.
• Manage marketing partnerships and co-funded campaigns with partners.
• Coordinate with internal stakeholders to ensure successful campaign delivery.
• Monitor KPIs and prepare performance reports with management insights.
• Maintain governance through budgets, vendor relations and approvals.
• Guide, coach and develop the design team and support dept planning.

Skills

Campaign planning

Stakeholder management

Digital marketing

Content development

Analytics

Team leadership

Budget management

Brand alignment

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Analytics tools

AI tools

Job description

Mount Faber Leisure Group is seeking an experienced Marketing Planning & Campaign Management professional to drive integrated marketing plans and annual calendars across attractions and F&B outlets. You will lead end-to-end campaigns, develop channel strategies, budgets and KPIs, and collaborate with internal teams and external partners to maximise guest engagement and revenue.

The role emphasizes digital marketing, content creation, analytics, and leadership in a dynamic hospitality setting,