Senior Manager (Marketing & Communications)

People's Association; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The People’s Association invites applications for a Senior Manager (Marketing & Communications) at Wisma Geylang Serai. This role leads development and execution of the hub’s marketing and communications strategy, positioning WGS as a vibrant cultural and heritage destination, and driving resident engagement with programmes, services and facilities.

You will oversee multi-channel campaigns, partner with tenants and community groups, and support events while ensuring timely responses to feedback.

Qualifications

• Proven ability to develop and execute integrated marketing and communications plans across multiple channels.
• Experience in social media management and digital content creation.
• Proficient in written and verbal communication in Malay and English.
• Ability to build and manage external partnerships and stakeholder relationships.
• Creative, resourceful, and able to work independently with minimal supervision.
• Willing to work outside regular office hours to support events and engagements.

Responsibilities

• Develop and implement WGS's annual marketing and communications work plan with budget forecasts.
• Plan and execute campaigns across digital, social, and physical channels to drive visitorship.
• Manage WGS's social media presence with content planning and publication.
• Identify and develop partnerships with tenants and community partners.
• Support on-site events and partner engagements for outreach.
• Handle public feedback and queries regarding events and bookings.

Skills

Integrated marketing

Social media management

Content creation

Bilingual Malay/English

Partnership management

Independent worker

Flexible hours

Job description

What the role is:

Wisma Geylang Serai (WGS) is one of PA's flagship integrated community hubs, bringing together community, cultural, and commercial facilities to serve residents in the Geylang Serai precinct. The Senior Manager (Marketing & Communications) leads the development and execution of WGS's marketing and communications strategy, positioning WGS as a vibrant cultural and heritage destination that serves the diverse needs of the community. The role drives resident engagement and awareness of WGS's programmes, services, and facilities through integrated communications across multiple channels and platforms.

What you will be working on:

• Develop and implement WGS's annual marketing and communications work plan, including budget forecasts and management, to support the hub's strategic positioning as an integrated cultural and heritage destination.

• Plan and execute above-the-line and below-the-line communications collateral across digital, social media, and physical channels to drive visitorship and promote awareness of WGS's programmes, services, and facilities.

• Manage WGS's social media presence, overseeing content planning, creation, and publication to ensure consistent brand messaging and sustained audience engagement.

• Identify and develop partnerships with tenants, merchants, and community partners — including those along the Geylang Serai Cultural Belt — to co-create joint promotional initiatives and loyalty programmes that add value for residents and visitors.

• Support the planning and execution of on-site events and partner engagements, providing marketing and communications support to maximise outreach and community participation.

• Handle public feedback and queries relating to WGS events, programmes, and facility bookings, ensuring timely and professional responses that uphold WGS's service standards.

What we are looking for:

Minimum - Minimum 3 years in a middle-management post

Desired - The above plus 2 years of relevant marketing and membership experience

Skills:

• · Proven ability to develop and execute integrated marketing and communications plans across multiple channels
• · Experience in social media management and digital content creation
• · Proficient in written and verbal communication in both Malay and English, with a proven ability to craft clear, engaging content for diverse audiences.
• · Ability to build and manage external partnerships and stakeholder relationships
• · Creative, resourceful, and able to work independently with minimal supervision
• · Comfortable working outside regular office hours to support events and partner engagements when required

About People's Association

The People’s Association was set up in 1960, in a time of racial and communal strife, to foster racial harmony and social cohesion. Today, we continue to be driven by the same purpose - to build an inclusive, united and resilient Singapore. We create spaces and opportunities for people of different backgrounds to participate and volunteer in their community. Through community participation, we connect people and deepen relationships to build communities of mutual care and trust.