Senior Manager, Launch Strategy & Activation

SIVANTOS PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

WSA in APAC is seeking a senior product marketing professional to shape how our roadmap comes to life across the region. You will own rollout of the launch plan, acting as a bridge between global strategy and country realities to ensure local needs inform the roadmap.

You will translate ambiguity into a clear, sequenced plan and drive disciplined execution across multiple platforms and markets. The role requires collaboration across regions and with market stakeholders.

Qualifications

• 5+ years in product marketing or lifecycle management with a roadmap ownership track record.
• Strategic mindset to manage multi-year portfolios while delivering 1-year country plans.
• Proven ability to operate in matrixed organizations and align global regional and country stakeholders.

Responsibilities

• Own the end-to-end solutions roadmap strategy across all platforms - Premium, Cost Optimized and Over the Counter products - building and maintaining a 3-year portfolio needs-and-wants view by country that keeps global product strategy anchored to real, evolving market demand.
• Architect product launch planning and pricing strategy, converting the long-range roadmap into a rigorous 1-year NPI plan by country to maximise competitive advantage and commercial return.
• Drive launch execution and pricing realisation in-market, closing the loop from insight to roadmap to results, and feeding what's learned back into the next cycle of roadmap decisions.
• Champion the insights-to-roadmap process as the region's voice in global product strategy

Skills

Product marketing

Strategic thinking

Stakeholder management

Job description

Driven by a passion for enhancing people's quality of life, WSA continues to lead the hearing aid industry as a market innovator. Our dedication to expanding access to hearing care in underserved markets reflects our mission to accelerate business transformation and reach more individuals more effectively.

This role is central to shaping how WSA's product roadmap comes to life across APAC. You will own the rollout of the launch roadmap for the region, acting as the critical bridge between global product strategy and country-level reality - ensuring local market needs and competitive insight actively shape future roadmap decisions. You will be someone who can translate ambiguity into a clear, sequenced roadmap, then carry it through to disciplined execution across multiple platforms and markets.

What you will do

• Own the end-to-end solutions roadmap strategy across all platforms - Premium, Cost Optimized and Over the Counter products - building and maintaining a 3-year portfolio "needs-and-wants" view by country that keeps global product strategy anchored to real, evolving market demand.
• Architect product launch planning and pricing strategy, converting the long-range roadmap into a rigorous 1-year NPI plan by country to maximise competitive advantage and commercial return.
• Drive launch execution and pricing realisation in-market, closing the loop from insight to roadmap to results, and feeding what's learned back into the next cycle of roadmap decisions.
• Champion the insights-to-roadmap process as the region's voice in global product strategy

What you bring

• 5+ years in product marketing or lifecycle management, with a track record of owning a roadmap from strategic intent through to commercial execution in-market.
• A strategic mindset capable of holding a multi-year, multi-platform portfolio view while staying disciplined enough to land a 1-year plan with precision, country by country.
• Proven ability to operate - and influence - inside complex or matrixed organizations, building alignment across global product, regional, and country stakeholders without formal authority over any of them.

Who we are

At WSA, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful?We can't wait to hear from you.

WSA is an equal-opportunity employer andcommitted to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.