Senior Manager, Launch Strategy & Activation

WSA – Wonderful Sound for All; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

WSA – Wonderful Sound for All in APAC seeks a senior product marketing leader to own the rollout of the regional roadmap across Premium, Cost Optimized and OTC products. You will translate global strategy into country-level plans, balancing local market needs with competitive insight to maximise impact.

This role requires 5+ years in product marketing or lifecycle management, with a proven ability to lead across matrixed organizations and execute complex market strategies with discipline and

Qualifications

• 5+ years in product marketing or lifecycle management.
• Own a roadmap from strategic intent through to commercial execution in-market.
• Ability to influence inside complex or matrixed organizations.

Responsibilities

• Own the end-to-end solutions roadmap strategy across all platforms.
• Architect product launch planning and pricing by country to maximise competitive advantage.
• Drive launch execution and pricing realisation in-market, feeding learnings back into the roadmap.
• Champion the insights-to-roadmap process as the region's voice in global product strategy.

Skills

Roadmap ownership

Strategic thinking

Cross-functional work

Pricing strategy

Job description

Driven by the passion to improve quality of people’s lives, WSA continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.

This role is central to shaping how WSA's product roadmap comes to life across APAC. You will own the rollout of the launch roadmap for the region, acting as the critical bridge between global product strategy and country-level reality — ensuring local market needs and competitive insight actively shape future roadmap decisions. You will be someone who can translate ambiguity into a clear, sequenced roadmap, then carry it through to disciplined execution across multiple platforms and markets.

What you will do

• Own the end-to-end solutions roadmap strategy across all platforms — Premium, Cost Optimized and Over the Counter products — building and maintaining a 3-year portfolio "needs-and-wants" view by country that keeps global product strategy anchored to real, evolving market demand.


• Architect product launch planning and pricing strategy, converting the long-range roadmap into a rigorous 1-year NPI plan by country to maximise competitive advantage and commercial return.


• Drive launch execution and pricing realisation in-market, closing the loop from insight to roadmap to results, and feeding what's learned back into the next cycle of roadmap decisions.


• Champion the insights-to-roadmap process as the region's voice in global product strategy

What you bring

Experience

• 5+ years in product marketing or lifecycle management, with a track record of owning a roadmap from strategic intent through to commercial execution in-market.


• A strategic mindset capable of holding a multi-year, multi-platform portfolio view while staying disciplined enough to land a 1-year plan with precision, country by country.


• Proven ability to operate — and influence — inside complex or matrixed organizations, building alignment across global product, regional, and country stakeholders without formal authority over any of them.

Who we are

At WSA, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WSA is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.