Senior Manager, Digital Product

Singapore Post Ltd; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Singapore Post Ltd is looking for a Senior Manager, Digital Product to lead an engineering-adjacent, delivery-first squad responsible for high-velocity sprint execution across SingPost’s digital storefronts (Mobile App, Web, and touchpoints). You will translate strategic blueprints into granular JIRA specs and manage augmented development and design teams to enforce uncompromised quality.

This hands-on role focuses on structuring user stories, driving sprint velocity, and gating UAT and

Qualifications

• Advanced Jira and Agile mechanics mastery, with hands-on sprint structures and release management.
• Ability to author clear, technically rigorous specifications and user stories.
• Strong understanding of modern UI structures, layout rules, and API payloads.
• Experience defining analytics event tracking matrices and data-layer specs.
• Familiarity with AI tools to accelerate PM output.

Responsibilities

• Backlog Administration: Own, groom, and maintain the primary DX product backlog and delivery roadmap inside JIRA with absolute rigor
• Sprint Orchestration: Lead all tactical scrum ceremonies to maintain high cross-functional engineering velocity
• Blocker Removal: Proactively identify, track, and clear dependencies that threaten target release dates
• Functional Spec Engineering: Ingest user research and wireframes, transforming them into precise engineering requirements
• User Story Architecture: Deconstruct workflows into structured, estimated JIRA stories with acceptance criteria
• Scope Definition: Define execution scopes with the Tech Lead to avoid guesswork
• UAT Validation Pass: Act as final gatekeeper in Staging/UAT, inspecting views before production
• Design Token Enforcement: Validate front-end code against design tokens and master libraries
• Telemetry Verification: Ensure analytics hooks and event tags are correctly implemented
• Augmentation Alignment: Coordinate day-to-day tasks of augmented UX design generalists
• Delivery Governance: Oversee external vendor squads and integrate blocks into the roadmap

Skills

Agile Methodologies

Technical Specifications

UI Architecture

Telemetry & Tracking

AI Literacy

Logistics domain experience

Figma inspection tools usage

Tools

JIRA

Figma

Job description

Job Description The Senior Manager, Digital Product is an engineering-adjacent, delivery-first squad lead responsible for driving high-velocity sprint execution across SingPost’s digital storefronts (Mobile App, Web, and physical touchpoints). Operating directly in the trenches, this role translates strategic experience blueprints and Figma wireframes into zero-ambiguity JIRA specifications, manages augmented development and design teams, and enforces strict UAT/staging release gates. This is an engineering-adjacent, delivery-first role who runs our day-to-day squad delivery, translates strategic design frameworks into technical execution blocks, and enforces uncompromised quality standards across our channels. While the Senior Manager will align stakeholders and shield our core strategic roadmap dependencies, their primary focus will be in the trenches: structuring user stories, driving technical sprint velocity, and managing the day-to-day work tasks of our augmented design units. They will translate high-level design wireframes into granular engineering specifications, act as the hard gatekeeper for experience tokens in UAT, and guarantee that what gets built matches our master intent exactly.

Key Responsibilities

Agile Delivery & High-Velocity Sprint Management

• Backlog Administration: Own, groom, and maintain the primary DX product backlog and delivery roadmap inside JIRA with absolute rigor
• Sprint Orchestration: Lead all tactical scrum ceremonies (daily standups, sprint planning, ticket sizing, and retrospectives) to maintain high cross-functional engineering velocity
• Blocker Removal: Proactively identify, track, and clear operational, data, or resource dependencies that threaten target release dates

Requirement Transformation & Spec Translation

• Functional Spec Engineering: Ingest user research blueprints and mid-fidelity Figma wireframes, transforming them into comprehensive, zero-ambiguity functional technical requirements for engineering teams
• User Story Architecture: Deconstruct complex customer workflows into structured, logical, and estimated JIRA user stories complete with explicit acceptance criteria
• Scope Definition: Partner with the Tech Lead to establish clean execution scopes, ensuring developers receive clear inputs that eliminate guesswork during sprint cycles

System Compliance & Quality Gatekeeping

• UAT Validation Pass: Act as the final operational gatekeeper within Staging and UAT environments, inspecting application views before they are checked into production
• Design Token Enforcement: Strictly validate front-end code against our master Figma component libraries and design tokens, rejecting layout implementations that drift from certified parameters
• Telemetry Verification: Mandate and test that all analytics data hooks, event schemas, and journey tracking tags are hardcoded accurately by engineers to ensure unalterable analytics data capture

Resource & Vendor Orchestration

• Augmentation Alignment: Directly coordinate the day-to-day tasks, sprint velocity, and visual output of our augmented UX Design generalists
• Delivery Governance: Act as the immediate tactical authority over external vendor execution squads, ensuring their development blocks integrate flawlessly into our horizontal roadmap timeline

Requirements Core Product Capabilities

• At least 5 years experience in a relevant Digital Product Management lead role
• Advanced JIRA & Agile Mechanics: Complete, hands-on mastery of JIRA software, sprint structures, release management tools, and scrum framework mechanics
• Technical Specifications: Exceptional capability to author clear, logically rigorous technical specifications and functional user stories that software developers can execute immediately
• Systemic UI Literacy: A practical, working understanding of modern interface structures, layout code rules (e.g., Flexbox, responsive points), component logic, and API data payloads
• Telemetry & Tracking Mastery: Deep experience defining custom analytics event tracking matrices, data-layer specs, and analytical validation tags
• AI Literacy: Demonstrated proficiency in using AI tools daily to accelerate product management output and prototype functional software concepts (vibe coding)
• Experience in product management for logistics, mobile package tracking, or multi-step checkout and reconciliation systems would be an advantage
• Experience using Figma inspection tools to extract specific design token values and asset specifications for development tickets would be an advantage

Mindset & Approach

The Coordinator: Spends most of their day in JIRA backlogs or engineering scoping alignments, thriving on shipping clean, unblocked sprints and managing operational deadlines The Pragmatist: Balances long-term design ideals with the immediate release realities of a high-volume logistics business, focusing on moving code through the pipeline cleanly The Gatekeeper: Possesses the strict operational confidence required to reject non-compliant engineering code or missing data schemas in UAT, maintaining complete design and telemetry standards

For over 165 years, Singapore Post (SingPost) as the country's postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore. SingPost is a leading postal and eCommerce logistics provider in Asia Pacific. The portfolio of businesses spans from national and international postal services to warehousing and fulfilment, international freight forwarding and last mile delivery, serving customers in more than 220 global destinations. Headquartered in Singapore, SingPost has over 4,900 employees, with offices in 14 markets worldwide. Since its inception in 1858, the Group has evolved and innovated to bring about best-in-class integrated logistics solutions and services, making every delivery count for people and planet. To find out more about SingPost, please visit www.singpost.com