Senior Manager, AI-Driven Search & Discoverability

Singapore Management University; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Singapore Management University seeks a strategic leader to own the Search Everywhere initiative, covering traditional SEO, AEO, GEO, and social discovery. You will govern content architecture, entity optimization, and platform-specific strategies, while managing external SEO partners.

You will champion content discovery across SMT platforms, collaborate with analytics, and translate data into institutional actions that improve discoverability and student recruitment across markets.

Qualifications

• Proven track record in traditional SEO and content discovery.
• Experience shaping institutional SEO strategy and governance.
• Hands-on with technical SEO audits and implementation.
• Experience managing external SEO agencies and vendor relationships.
• Familiarity with AI-powered search surfaces (GEO/AEO).

Responsibilities

• Develop and own SMU's Search Everywhere strategy across SEO, AEO, GEO and social discovery.
• Establish governance standards for discoverability across web, social, and content.
• Monitor algorithmic changes and translate into institutional actions.
• Lead agency management, KPI reviews, and ensure brand-aligned deliverables.
• Advise on content structure, metadata, and topic clustering for maximum discoverability.
• Oversee performance analytics dashboards and reporting to senior leadership.
• Ensure access to action-oriented insights for priority markets and programmes.

Skills

Traditional SEO

Emerging AI Discoverability

Technical SEO

Agency Management

Social Search','weight":8}, {

Education

Bachelor's degree in Marketing, Communications, Information Systems, CS

Tools

Google Search Console

Screaming Frog

SEMrush

Ahrefs

GA4

Job description

Singapore Management University seeks a strategic leader to own the Search Everywhere initiative, covering traditional SEO, AEO, GEO, and social discovery. You will govern content architecture, entity optimization, and platform-specific strategies, while managing external SEO partners.

You will champion content discovery across SMT platforms, collaborate with analytics, and translate data into institutional actions that improve discoverability and student recruitment across markets.