Senior Influencer Campaign Strategist (SEA)

The Smart Local Pte Ltd

Singapore

On-site

SGD 90,000 - 150,000

Full time

14 days+

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Job summary

The Smart Local Pte Ltd in Singapore invites an experienced influencer marketing leader to drive SEA campaigns from concept to delivery. You will shape strategy, pitch ideas, manage budgets, and build relationships with creators to deliver measurable brand impact.

Based in our Singapore office, you will partner with sales, account management and strategists to deliver award-winning influencer-led campaigns across SEA, stay ahead of trends, and optimize processes for profitability and client

Qualifications

Minimum 6 years in influencer marketing and campaign management.
Proven ability to deliver measurable brand impact.
Strong budget, risk and stakeholder management skills.

Responsibilities

Lead influencer marketing strategy across SEA.
Involve in pitches and campaign end-to-end execution with cross-functional teams.
Manage campaign budgets and ensure profitability.
Set standards for influencer curation and content pitching.
Oversee content delivery to brief and high quality.
Identify and troubleshoot risks, escalating as needed.
Oversee campaign reporting for organic and paid influencers.
Oversee resource allocation among pitching and campaigns.
Monitor benchmarks across markets and trends.
Collaborate with Paid Media to optimise campaigns.
Build strong creator relationships to raise brand profile.