Senior Head of Merchandising Mono - SEA

PUMA SOUTH EAST ASIA PTE. LTD.; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job description

Retail Merchandising and Buying

• Lead seasonal DTC purchasing for Full-Price Stores (FPS), Factory Outlets (FOC), E-commerce platforms, and franchise partners.
• Achieve an optimal balance between brand-building initiatives and sales maximization to drive sustainable growth.

Wholesale Merchandising

• Identify growth opportunities within the marketplace to develop competitive product ranges and increase the share of business with key wholesale partners.
• Develop and execute comprehensive Key Account development plans to drive long-term partnerships.

Go-to-Market Strategy

• Design and implement a thorough sell-in plan tailored to target customers, ensuring a commercially viable product offering.
• Strategically plan product launches, trade marketing activities, promotions, and sales programs aligned with business objectives and customer profiles.

Operational Excellence

• Oversee core merchandising operations, including forecasting, margin projection, and inventory management, to ensure efficiency and profitability.