Senior GenAI Transformation / Capability Lead

OLIVER MARKETING PTE. LTD.; Singapore; On-site; SGD 180,000 - 260,000; Full time

Job summary

OLIVER MARKETING PTE. LTD. seeks a Senior GenAI Transformation / Capability Lead to architect AI-enabled marketing transformation across APAC.

You will audit client tech stacks, map AI opportunities, and steer adoption of transformative technologies delivering ROI across creative, media, and strategy operations. You will lead end-to-end transformation projects, advise C-level clients, and shape governance models for responsible AI adoption while evangelizing Gen-AI and Martech excellence across

Qualifications

• 12+ years in client-facing roles within digital marketing, marketing technology, or AI innovation.
• 3+ years of hands-on experience leading Generative AI transformation initiatives.
• Deep technical fluency with modern MarTech platforms and ecosystems.
• Proven ability to advise senior marketing and business leaders on technology-driven transformation.
• Experience working in APAC markets, with cross-cultural communication skills.
• MarTech Platforms: Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, Google Marketing Platform.
• Gen-AI Tools: OpenAI API, Anthropic Claude, Google Vertex AI, Midjourney.
• Integration & Automation: Zapier, Make, MuleSoft, or API-based workflow automation.

Responsibilities

• Act as the senior subject matter expert and consultant for OLIVER’s APAC client accounts on Gen-AI and Martech.
• Design transformation roadmaps and strategies that combine MarTech,Automation, and Gen-AI applications to deliver ROI.
• Lead audits of client marketing technology stacks to identify AI-powered opportunities and gaps.
• Own end-to-end delivery of transformation projects—on-time and on-budget.
• Support RFP responses, pitches, and client presentations on Gen-AI and MarTech topics.
• Design and deliver executive workshops on Gen-AI leverage, AI literacy, and Martech capabilities.
• Build scalable frameworks for AI-powered solutions OLIVER can operationalize internally.
• Track emerging AI and Martech trends and translate into client opportunities.
• Represent the agency at client-facing events as Gen-AI/Martech spokesperson.
• Develop governance models for clients ensuring compliance, security, and ROI.

Skills

Leadership

Strategic consulting

GenAI transformation

APAC market experience

Executive advisory

MarTech fluency

Architecture & integration

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

HubSpot

Google Marketing Platform

OpenAI API

Anthropic Claude

Google Vertex AI

Zapier

Make (Integromat)

MuleSoft

Job description

About the role:

OLIVER is on a mission to become the #1 generative AI marketing agency in APAC, and we need a world-class leader to make it happen. Over the past year, our clients have dramatically shifted from requesting traditional staffing models to demanding sophisticated, AI-powered marketing transformation.

This is where you come in. As our Senior GenAI Transformation / Capability Lead, you'll be the strategic architect who transforms how we consult, design, and deliver for clients. You will be a trusted advisor to senior marketing executives—auditing tech stacks, mapping AI opportunities, and steering the adoption of transformative technologies that deliver ROI across creative, media, and strategy operations for clients.

If you're energized by the intersection of cutting-edge AI, marketing technology, and client transformation—and you want the autonomy to shape a region-wide capability—this role offers unparalleled impact.

What you will be doing:

Client Strategy & Advisory

• Act as the senior subject matter expert and consultant for OLIVER’s top 10-15 APAC client accounts on all things Gen-AI and Martech.
• Design transformation roadmaps and strategies that combine MarTech platforms, automation workflows, and generative AI applications that address client pain points and drive measurable value
• Advise on technology selection, tech stack integration, and tailor AI solutions to each client's objectives.

Project & Solution Delivery

• Lead comprehensive audits of client marketing technology stacks, identifying integration gaps, inefficiencies, and AI-powered opportunities to drive ROI.
• Own end-to-end delivery of transformation projects, ensuring on-time, on-budget, high-quality execution.
• Support RFP responses, new business pitches, and high-stakes client presentations on Gen-AI and MarTech topics, representing Oliver's technical credibility.

Training & Enablement

• Design and deliver executive workshops and training for client & internal teams on Gen-AI leverage, AI literacy, Martech capabilities and emerging technology trends.
• Build scalable frameworks for AI-powered solutions that OLIVER can operationalize internally.

Innovation & Thought Leadership

• Continuously track emerging AI, automation, and Martech trends; translate the latest advancements into actionable client opportunities.
• Represent the agency in client-facing events, webinars, or industry forums as the Gen-AI/Martech spokesperson.

Governance & Best Practices

• Develop and champion AI and Martech governance models for clients, supporting responsible adoption and risk management.
• Ensure that all solutions meet client expectations for compliance, security, and ROI.

What you need to be great in this role:

• 12+ years in client-facing roles within digital marketing, marketing technology, or AI innovation (agency, consultancy, or SaaS vendor backgrounds strongly preferred).
• 3+ years of hands-on experience leading Generative AI transformation initiatives - not just talking about AI but deploying it in real marketing operations.
• Deep technical fluency with modern MarTech platforms and ecosystems. You should be able to confidently discuss integration architectures, data flows, and platform optimization strategies.
• Proven ability to advise senior marketing and business leaders (VP-level and above) on technology-driven transformation. You know how to earn trust and influence decision-makers.
• Experience working in APAC markets (understanding regional nuances, client expectations, and cross-cultural communication is essential).
• MarTech Platforms: Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, Google Marketing Platform, or similar enterprise marketing automation tools.
• Gen-AI Tools: OpenAI API, Anthropic Claude, Google Vertex AI, Midjourney, or other LLM/multimodal AI platforms applied to marketing use cases.
• Integration & Automation: Zapier, Make (Integromat), MuleSoft, or API-based workflow automation tools.
• You're currently a Head of MarTech, AI Capability Director, or Technology Strategy Lead at an agency and have scaled AI/MarTech capabilities across 15+ client accounts. You've led major brand transformations and have war stories about turning technology into competitive advantage.
• You're a Solutions Architect, Strategic Consultant, or Customer Success Director at a leading MarTech or AI platform vendor (Salesforce, Adobe, Google, HubSpot, OpenAI, Anthropic). You've completed 50+ enterprise implementations and are exceptional at translating technical capabilities into measurable business outcomes. You're ready to apply your expertise across multiple brands rather than one platform.
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical