Senior Experience Designer

HOL; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

HOL is seeking an experienced Experience Design Lead to shape themed environments and destination attractions. You will own the visitor journey, craft narratives for each zone, and define storytelling approaches across physical, multimedia, interactive, and immersive media.

You will develop 3D renders and flythroughs to help clients visualise the space before build, guide teams through design development, and ensure timelines and budget adherence.

Qualifications

• Degree in Architecture, Spatial Design, Experience Design, or a related field.
• 8+ years in experience design and themed environments; last 3 years leading teams and delivering from concept to launch.
• Strong portfolio of themed environments (museums, exhibitions, attractions) with clear role defined.
• Proven experience managing teams across many stakeholders and aligning them to a shared vision.
• Solid understanding of the full project lifecycle from concept to on-site coordination with fabricators and contractors.
• Proficiency in design and 3D visualization tools (AutoCAD, SketchUp, Rhino, Enscape, Lumion, Twinmotion, Adobe Suite), including AI tools for design, and ability to produce renders and flythroughs.
• Excellent communication and presentation skills to defend design thinking to clients and stakeholders.

Responsibilities

• Lead the development of experience and interpretive design for themed environments and destinations.
• Develop the overall experience plan and narrative for each zone, including visitor journey and key moments.
• Identify storytelling techniques and tools aligned with vision, budget, and challenges.
• Create 3D renders, visualisations, and flythroughs for client buy-in.
• Develop design through to detailed design, ensuring layout and atmosphere support the story.
• Lead projects from concept to successful launch, maintaining timelines and quality.
• Anticipate risks (feasibility, fabrication, budget) and guide the team accordingly.
• Coordinate with content, graphics, multimedia, lighting, and fabrication specialists to stay true to concept.
• Build relationships with clients, present concepts clearly, and develop proposals for new work.
• Mentor junior team members and support the wider team as needed.

Skills

Experience design

Leadership

Storytelling

Client relationship

Project management

Communication skills

Education

Architecture/Spatial Design degree

Experience Design background

Tools

AutoCAD

SketchUp

Rhino

Enscape

Lumion

Twinmotion

Adobe Creative Suite

AI design tools

Job description

• Lead the development of experience and interpretive design for themed environments, museums, galleries, exhibitions, and destination attractions, shaping how the story of each space unfolds for visitors.
• Develop the overall experience plan and the narrative for each zone, including the visitor journey, flow, and key moments that bring the story to life.
• Identify the most suitable storytelling techniques and tools, whether physical, multimedia, interactive, or immersive, in line with the project vision, challenges, and budget.
• Create 3D renders, visualisations, and flythroughs that help clients and stakeholders see and experience the space before it is built.
• Develop the design through to detailed design, ensuring that layout, circulation, scale, and atmosphere work together in service of the story.
• Lead projects from concept to successful launch while keeping timelines, deliverables, and quality on track.
• Anticipate design and implementation risks early, such as technical feasibility, fabrication constraints, or budget pressures, and guide the team through them.
• Guide specialists and collaborators across content, graphics, multimedia, lighting, and fabrication so that every element stays true to the experience concept.
• Build strong relationships with clients and stakeholders, present concepts clearly and convincingly, and develop proposals and pitches that secure new projects.
• Lead and mentor junior team members, and step in to support the wider team wherever needed to make each project a success.
• Lead projects from concept to successful launch while keeping timelines, deliverables, and quality on track.
• Anticipate design and implementation risks early, such as technical feasibility, fabrication constraints, or budget pressures, and guide the team through them.
• Guide specialists and collaborators across content, graphics, multimedia, lighting, and fabrication so that every element stays true to the experience concept.

Stakeholders & Team:

• Build strong relationships with clients and stakeholders, present concepts clearly and convincingly, and develop proposals and pitches that secure new projects.
• Lead and mentor junior team members, and step in to support the wider team wherever needed to make each project a success.

What are we looking for?

Experience and Track Record:

• A degree in Architecture, Spatial Design, Experience Design, or a related field.
• A minimum of 8 years of working experience in experience design and themed environments, with at least the last 3 years spent leading teams and bringing projects from concept to successful launch.
• A strong portfolio of realised projects in themed environments, museums, exhibitions, attractions, or similar visitor-facing spaces, with a clear account of your role in each.
• Proven experience managing teams on projects with many stakeholders, both internal and external, and keeping everyone aligned around a shared vision.
• A sound understanding of the full project lifecycle, from concept and design development through to coordination with fabricators and contractors on site.
• Proficiency in design and 3D visualisation tools (e.g. AutoCAD, SketchUp, Rhino, Enscape, Lumion, Twinmotion, Adobe Creative Suite, or similar), as well as AI tools for design and visualisation, with the ability to produce renders and flythroughs.
• Strong communication and presentation skills, with the confidence to present and defend design thinking to clients, partners, and senior stakeholders.

Mindset and Ways of Working:

• A genuine passion for experience and interpretive design in themed environments, and the conviction that the story of each space is the starting point for every design decision.
• A can-do attitude and a strong sense of ownership, with the drive to do what it takes to bring projects to a successful launch while handling multiple projects and stakeholders in a fast-paced environment.
• A curious and collaborative mindset, a willingness to learn new skills and tools, and a readiness to contribute wherever needed, even beyond your formal job scope.

For the right candidate, this role offers the opportunity to lead meaningful, multidisciplinary projects that engage real audiences, alongside a team that takes pride in its craft.

Due to the number of applications, we regret that we will only be able to contact shortlisted candidates. Thank you.