Senior Director, Marketing APAC

Digital Realty, Inc.; Singapore; On-site; SGD 250,000 - 400,000; Full time

Job summary

Digital Realty is seeking a Senior Director of Marketing APAC to translate market insights into bold brand and demand strategies. Lead cross-functional teams across regions, shaping go-to-market plans and ensuring global brand consistency while driving growth in APAC.

You will own budgets, measure performance with key metrics, collaborate with sales and product, and build integrated campaigns across digital, events, and content. Executive presence is essential in a fast-growing tech environment.

Qualifications

• Extremely collaborative leader with ability to be flexible and creative.
• Strong executive presence and demonstrated strategic accomplishments in fast-growing organizations.
• Excellent verbal and written communications skills across diverse audiences.
• Proven ability to lead large cross-functional teams and manage senior stakeholders.

Responsibilities

• Build and execute a coherent go-to-market strategy to accelerate Digital Realty’s performance globally and to achieve mid-long term market goals.
• Develop a strong brand focusing on Digital’s competitive advantage to drive customer recognition and demand across regions.
• Create integrated go-to-market offerings for colocation and scale spaces; drive demand generation and marketing operations.
• Partner with the business to implement marketing strategies and ensure a consistent Global brand image.
• Own and drive GTM strategies including competitive analysis, pricing, sales enablement, and product marketing.
• Develop web and social media strategy aligned with Global and Regional marketing plans.

Skills

Leadership

Go-to-market

Brand strategy

APAC marketing

Job description

Position Title: Senior Director, Marketing APAC

Your role

The incumbent must be able to translate Marketing trends and commercial insights to strong brand and demand generation strategies. Functional knowledge, operational understanding, strategic thinking, and communication are critical skills for success in this role; the roles’ objectives can only be met through very strong people leadership and relationship management with business and other internal partners.

What you’ll do

• Build and execute a coherent go to market strategy to accelerate Digital Realty’s performance globally and to achieve our mid-long term market goals
• Working within the Global structure, develop a strong brand focusing on Digital’s unique and compelling competitive advantage in order to drive customer recognition, stimulating demand across all regions
• Build well-orchestrated market strategies that define the near- and long-term product and business strategy; create and drive customer and partner feedback loops where product plans are generated by real customer demand
• Create an integrated go-to-market offering helping Digital play in both the colocation and scale space
• Oversee and drive demand generation and marketing operations
• Partner with the business to develop and execute against marketing strategies, while supporting a consistent Global brand image
• Own and drive go-to-market strategies and plans including competitive analysis, pricing, sales enablement, and product marketing
• Develop web and social media strategy in compliance with the Global and Regional marketing strategy
• Oversee APAC campaigns throughout the lifecycle - launch, execution and wrap-up
• Define and measure success while using key metrics to measure and track performance; support readiness and report performance of marketing campaigns and events
• Coordination and development of all advertising collateral including working with third party agencies, self-developed materials and advertising sales; development and maintenance of all customer facing materials
• Maintenance and ongoing creation of all corporate website activity
• Provide leadership to product demand planning through projected product sales, improving the accuracy of revenue forecasts and the gathering and coordination of market intelligence within the guidelines of Digital corporate strategy
• Management of the marketing budget, coordinating with Finance business partners as needed
• Oversee the development and maintenance of customer acquisition analysis programs including win/loss analysis
• Develop content for Analyst Relations and Public Relations communications collaborating with the Global IR team as needed
• Extremely collaborative leader with ability to be flexible and creative
• Cultural fit is crucial; motivated to work at a company that focuses on customers, excellence, talent, teamwork and success
• Recognized industry leader; strong executive presence; solid track record of strategic accomplishments in companies experiencing rapid growth and expansion where constant challenges are the norm
• Exceptional interpersonal, team building, and facilitation skills required. Ability to effectively communicate and interact across diverse audiences
• Excellent verbal and written communications skills
• Strong sense of urgency is required
• Proven ability to effectively lead large cross functional teams in the completion of high-profile projects; ability to multi-task and proactively manage expectations of senior management
• Excellent communication and interpersonal skills for interactions with all levels of management and with external constituents
• Ability to clearly articulate value propositions of Digital Realty products and clearly differentiate Digital Realty product offerings from competitor offerings
• Ability to effectively convey corporate offerings and value propositions in a clear manner through verbal and written means.

What you’ll need

• Extremely collaborative leader with ability to be flexible and creative
• Cultural fit is crucial; motivated to work at a company that focuses on customers, excellence, talent, teamwork and success
• Recognized industry leader; strong executive presence; solid track record of strategic accomplishments in companies experiencing rapid growth and expansion where constant challenges are the norm
• Exceptional interpersonal, team building, and facilitation skills required. Ability to effectively communicate and interact across diverse audiences
• Excellent verbal and written communications skills
• Strong sense of urgency is required
• Proven ability to effectively lead large cross functional teams in the completion of high-profile projects; ability to multi-task and proactively manage expectations of senior management
• Excellent communication and interpersonal skills for interactions with all levels of management and with external constituent.

A bit about us

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data center platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx®) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.

Our Marketing team works in one of the world’s fastest-growing and exciting sectors. We collaborate with the Sales team to develop effective strategies that help build our business and also ensure our corporate strategy meets our local market needs. Our team helps the business keep the world connected and continue to grow by translating our unique offerings into bespoke campaigns, content and propositions for different locations and customer segments.

What we can offer you

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers.

Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.

Health and Safety

Safety isn't just a priority here at Digital; it's critical to everything we do. Safeguarding lives, protecting assets, and securing data aren't just ideals - they're essential pillars of our commitment to excellence for our people, our partners and our customers. We have a culture of care where every member of Team Digital embraces a relentless pursuit of working safely across Digital Realty. Together we are Safely Powering Progress.

Our Compensation Philosophy

Digital Realty offers its employees a highly competitive compensation package, excellent benefits, and an environment that recognizes and rewards your contributions. Central to our compensation philosophy is rewarding our employees for achieving the values and objectives aligned to the company's overall goals and values.

NOTES:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Digital Realty is an equal opportunity employer, EOE/AA/M/F/Vets/Disabled. All applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status, or other status protected by law or Company policy.

Digital Realty is a publicly traded company (NYSE: DLR) with investment grade ratings from all three major ratings agencies.

Please do not forward unsolicited resumes to any employee of Digital Realty and its subsidiaries. Digital Realty is not responsible for any fees related to unsolicited referrals.