Senior Digital Marketing Executive

Ma Kuang Chinese Medicine & Research Ctr Pte Ltd; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading health clinic in Singapore is seeking a Marketing Specialist to develop and execute integrated marketing strategies across various digital platforms. The role involves managing marketing campaigns, creating engaging content, and analyzing performance metrics. The ideal candidate should have a strong background in digital marketing, content creation, and campaign management to drive awareness and sales. This position offers an exciting opportunity to contribute to the growth of clinic services and visibility.

Qualifications

• Proven experience in developing integrated marketing strategies.
• Strong skills in content creation and social media management.
• Familiarity with marketing analytics and performance metrics.

Responsibilities

• Develop and implement integrated marketing strategies across digital platforms.
• Manage paid advertising efforts aligned with seasonal health trends.
• Create and manage engaging content for social media platforms.
• Analyze key performance metrics and report on campaign ROI.

Skills

Digital marketing strategy

Content creation

SEO collaboration

Analytical skills

Campaign management

Job description

Strategic Marketing & Campaign Management

• Develop and implement integrated marketing strategies across digital platforms such as Google, YouTube, TikTok, Facebook and Instagram.
• Plan and execute multi-channel campaigns, including landing pages, email marketing, content marketing, and remarketing initiatives.
• Manage paid advertising efforts, including SEM and influencer marketing, aligned with clinic services and seasonal health trends.
• Maintain brand consistency across all marketing materials and advertising channels.
• Collaborate with SEO teams to ensure alignment with search strategies and guide website development to optimize user experience and conversions.

Content Creation & Social Media Management

• Create, schedule, and manage engaging content for social media platforms (Google, YouTube, TikTok, Facebook & Instagram).
• Work closely with designers to produce high-quality marketing assets.
• Draft and publish social media posts, blog articles, and press releases aligned with marketing objectives.
• Produce and edit videos for campaigns, social media, and events.

Marketing Campaigns & Promotions

• Act as a liaison between internal departments and external vendors/partners to ensure smooth and timely campaign execution.
• Conceptualize and implement promotional activities and marketing activations to drive clinic awareness and sales.

Reporting & Performance Analysis

• Set up marketing analytics and tracking tools to evaluate campaign effectiveness.
• Analyze key performance metrics, report on campaign ROI, and recommend data-driven optimizations.

Additional Responsibilities

• Support marketing initiatives for new clinic openings in Singapore.
• Support public relations efforts, media features, and maintain media relations.
• Assist with ad hoc marketing duties and contribute to overall brand strategy.