Senior Digital Marketing Executive

talent trader group pte. ltd.; Singapore; On-site; SGD 32,000 - 56,000; Full time

Job summary

talent trader group pte. ltd. in Singapore seeks a digital marketing professional to plan, execute and optimise campaigns across Meta and Google. You will craft compelling copy, optimise landing pages and run A/B tests to improve performance.

Responsibilities include developing conversion funnels, video content briefs and lead-gen materials, while leveraging AI tools to boost efficiency and staying current with ad formats and platforms.

Qualifications

• Diploma or Degree in Marketing, Business, Communications or related discipline.
• 1–2 years of digital marketing, performance marketing or digital advertising experience.
• Strong copywriting skills with direct-response or conversion focus.
• Creative mindset with understanding of digital advertising and visual content.
• Comfortable with marketing metrics, campaign data and performance analysis.
• Experience with generative AI tools for content or creative development is an advantage.
• Experience with ClickFunnels, HubSpot, Adobe Photoshop, Illustrator, Premiere Pro or DaVinci Resolve is an advantage.

Responsibilities

• Plan, execute and optimise digital marketing campaigns across platforms like Meta and Google.
• Develop and optimise conversion funnels, landing pages and sales pages.
• Conduct A/B testing on ad creatives, messaging and pages.
• Develop hooks, messaging and direct-response copy for digital campaigns.
• Write copy for ads, video scripts, landing pages, emails and other materials.
• Conceptualise video advertising campaigns and collaborate with editors.
• Prepare creative briefs for designers and content specialists.
• Collaborate with content teams to develop lead-gen materials (e-books, reports, courses).
• Analyse campaign performance and marketing metrics to identify improvements.
• Leverage generative AI tools to improve efficiency of content and production.
• Stay updated on emerging digital platforms and formats.
• Ad hoc duties/projects as assigned.

Skills

Copywriting

Digital marketing

A/B testing

Data analysis

Campaign optimization

Education

Diploma or Degree in Marketing

Tools

ClickFunnels

HubSpot

Adobe Photoshop

Illustrator

Premiere Pro

DaVinci Resolve

Job description

Responsibilities

• Plan, execute and optimise digital marketing campaigns across platforms such as Meta and Google.

• Develop and optimise conversion funnels, landing pages and sales pages.

• Conduct A/B testing on ad creatives, messaging, landing pages and other campaign elements.

• Develop compelling hooks, messaging and direct-response copy for digital campaigns.

• Write copy for advertisements, video scripts, landing pages, sales pages, emails and other marketing materials.

• Conceptualise video advertising campaigns and work with video editors to develop engaging video content.

• Prepare creative briefs for designers and other content specialists.

• Collaborate with content teams to develop lead-generation materials such as e-books, reports and online courses.

• Analyse campaign performance, customer behaviour and marketing metrics to identify opportunities for improvement.

• Leverage generative AI tools to improve the efficiency of marketing content and creative production.

• Keep up to date with emerging digital marketing platforms, advertising formats, tools and creative trends.

• Ad hoc duties/ projects as assigned.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related discipline.

• At least 1 - 2 years of experience in digital marketing, performance marketing, digital advertising or a related field.

• Strong copywriting skills, particularly in direct-response or conversion-focused marketing.

• Creative mindset with a good understanding of digital advertising and visual content.

• Comfortable working with marketing metrics, campaign data and performance analysis.

• Experience with generative AI tools for content or creative development is an advantage.

• Experience with ClickFunnels, HubSpot, Adobe Photoshop, Illustrator, Premiere Pro or DaVinci Resolve is an advantage.

EA License No.: 13C6305

Reg. No.: R24120209 (GAN CHYE SHEN)

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