Senior Digital Marketing Account Manager

WEBSENTIALS PTE. LTD.; Singapore; On-site; SGD 72,000 - 110,000; Full time

Benefits offered by this job

Competitive base salary

Performance incentives

Career progression

Diverse client exposure

Collaborative culture

Job summary

Websentials is seeking a Senior Digital Marketing Account Manager in Singapore to lead client relationships, capture business needs and drive strategic digital initiatives.

You will advise on Google Ads, Meta Ads, and social channels, coordinate with internal specialists, monitor performance, and present insights that tie campaigns to client objectives. Hands-on execution is handled by the experts.

Qualifications

• Minimum 2 years in digital marketing or related client-facing roles.
• Experience with Google Ads, Meta Ads, and social media advertising; familiarity with TikTok Ads.
• Strong business acumen and client management skills.
• Ability to translate objectives into creative briefs and campaigns.
• Analytical mindset with ability to evaluate performance data.

Responsibilities

• Manage client relationships as primary contact and ensure positive experiences.
• Understand objectives and translate into clear project scopes and recommendations.
• Advise on digital marketing strategies across Google Ads, Meta Ads, TikTok and other channels.
• Coordinate with internal teams to deliver campaigns; hands-on execution handled by specialists.
• Review performance data and present actionable insights linked to business goals.
• Identify opportunities for renewals, upsells, and additional digital solutions.

Skills

Google Ads Manager

Meta Business Suite

Optimization & reporting

Google Organic Search

UI/UX & videography

Creative briefs interpretation

AI tools basics

Tools

Google Analytics

Google Tag Manager

Job description

Overview

We are looking for a Senior Digital Marketing Account Manager to manage client relationships, understand business requirements and drive strategic digital marketing initiatives. This role requires someone with strong business acumen who can engage clients, understand their business challenges, identify opportunities and recommend suitable digital solutions to achieve their objectives. Candidates should have prior experience and working knowledge of digital advertising platforms, particularly Google Ads, Meta Ads and social media marketing. While hands‑on campaign execution is not required, candidates should understand campaign strategies and performance metrics, and be able to work effectively with internal specialists to deliver results.

About Websentials

Websentials helps businesses leverage digital and AI technologies to increase visibility, streamline operations, acquire clients, and achieve sustainable growth. Our mission is to make digital transformation practical, results-driven, and meaningful through innovative strategies that deliver measurable business impact. We achieve this through tailored Website Development, Digital Marketing, and Agentic AI solutions. At Websentials, we value creativity, collaboration, and continuous learning.

Key Responsibilities

• Account & Relationship Management: Manage client relationships and act as the primary point of contact, building trust, managing expectations and ensuring a positive client experience.
• Client Consultation & Requirements Gathering: Understand clients' business objectives, challenges and marketing requirements, translating them into clear project scopes and actionable recommendations.
• Digital Marketing Advisory: Recommend suitable digital marketing strategies across Google Ads, Meta Ads, TikTok and other relevant channels, taking into consideration campaign objectives, targeting, budgets and performance.
• Campaign Oversight & Team Coordination: Liaise with internal marketing, creative, website and SEO specialists to coordinate campaign execution, monitor progress and ensure deliverables meet client expectations. Hands‑on campaign execution will be handled by the respective specialists.
• Performance Analysis & Reporting: Review campaign performance, interpret marketing data and present actionable insights and recommendations, connecting marketing results to clients' business objectives.
• Account Growth & Commercial Management: Identify opportunities for renewals, upselling and cross‑selling of additional digital solutions. Manage account scopes, budgets and deliverables while ensuring sustainable client relationships and business growth.

Skill Requirements:

• 1. Hands‑on experience with Google Ads Manager, Meta Business Suite, including Optimization & Results reporting
• 2. Knowledge of Google Organic Search
• 3. Creative acumen and understanding of UI/UX, videography
• 4. Ability to interpret and communicate creative briefs effectively
• 5. Foundational knowledge of AI tools

Requirements

• Experience: Minimum 2 years of experience in digital marketing, performance marketing, account management or a related client‑facing role, preferably in an agency environment.
• Digital Marketing Knowledge: Prior experience and working knowledge of Google Ads, Meta Ads and social media advertising. Familiarity with TikTok Ads, Google Analytics and Google Tag Manager will be an advantage. Hands‑on campaign execution is not required, but candidates should understand campaign planning, management and performance evaluation.
• Business Acumen: Strong understanding of business needs and commercial objectives, with the ability to identify challenges and recommend suitable digital solutions.
• Client Management: Confident in conducting client discussions, presenting recommendations, managing expectations and building long‑term relationships.
• Creative Strategy: Ability to translate business and marketing objectives into creative concepts, messaging and briefs for promotional materials, including ad copy and visual assets.
• Analytical Skills: Comfortable interpreting campaign data, understanding key performance indicators and identifying opportunities for improvement.
• Communication: Strong verbal and written communication skills, with the ability to explain digital marketing concepts clearly to clients from different industries.
• Ownership: Organised, proactive and capable of independently managing multiple client accounts, coordinating internal resources and ensuring timely project delivery.

Why Join Us

• Competitive base salary with performance‑based incentives.
• Clear career progression into strategic or team lead roles.
• Exposure to diverse clients and business challenges.
• Collaborative environment that values initiative and continuous learning.

If you enjoy working with clients, understanding business challenges, recommending digital solutions and driving meaningful business outcomes, we want to hear from you.