Senior Digital & CRM Specialist

Treasury Wine Estates; Singapore; On-site; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Wine allowance

20 days annual leave

Medical insurance

TWEforME Day

Job summary

Treasury Wine Estates in Singapore is seeking a Senior Digital & CRM Specialist to drive and optimize our regional digital and CRM initiatives across Emerging Markets. You will translate business needs into scalable solutions and lead multi-market rollout of CRM strategies.

You will oversee CRM platforms like HubSpot or Salesforce, manage campaigns, monitor performance, and train regional teams while ensuring data privacy and governance.

Qualifications

• Degree preferred in business, marketing, IT or related.
• Significant experience in digital marketing and CRM management.
• Experience with CRM platforms such as HubSpot or Salesforce.
• Proven track record in delivering and optimizing digital campaigns.
• Strong analytical skills and familiarity with digital analytics tools.
• Excellent communication and stakeholder engagement.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead the delivery and optimization of digital and CRM initiatives for the region.
• Translate business needs into scalable digital and CRM solutions.
• Oversee CRM platform implementation and data quality.
• Manage the Emerging Markets CRM campaign calendar.
• Monitor campaign performance and provide optimization recommendations.
• Drive customer acquisition, engagement and retention on regional e-commerce platforms.
• Provide training and best practices for regional teams.
• Ensure data privacy and governance compliance.
• Collaborate with stakeholders and drive alignment.

Skills

Digital marketing

CRM management

CRM platforms

Data analytics

Stakeholder management

Project management

Multi-tasking

Education

Bachelor's degree in Business/Marketing/IT

Tools

HubSpot

Salesforce

Job description

About us

Treasury Wine Estates (TWE) is one of the world’sleading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here.

About the role

The Senior Digital & CRM Specialist is responsible for leading the delivery, optimization, and continuous evolution of digital and CRM initiatives for the region. This role translates business needs into scalable digital and CRM solutions, drives enhancement and implementation activity, and strengthens performance, operational efficiency, governance, and adoption across the digital and CRM ecosystem.

• Lead the execution of digital and CRM strategies for Emerging Markets with a focus on the multi-market roll-out of private customer and B2B CRMs.
• Oversee the implementation and optimization of CRM platforms, ensuring maintenance of data quality, segmentation, and campaign readiness.
• Manage the Emerging Markets CRM campaign calendar in coordination with the local team.
• Monitor and report on campaign performance, customer engagement, and key metrics, providing recommendations for continuous improvement.
• Continuous identification of opportunities to improve consumer acquisition, engagement and retention including ‘how we show up’ on key, regional e-commerce platforms translated into actionable recommendations.
• Embed utilization of CRM and digital tools to regional team. Provide training and best practice guidance.
• Execute other digital strategies including sales enablement tools.
• Ensure compliance with data privacy and governance standards in all activities.
• Foster a collaborative and innovative team environment.
• Communicate effectively with stakeholders at all levels, influencing outcomes and driving alignment.

About you

• Degree in Business, Marketing, Information Technology, or a related discipline preferred.
• Significant experience in digital marketing, CRM management, or related roles.
• Experience with CRM platforms such as HubSpot, Salesforce or equivalent CRM systems.
• Proven track record in delivering and optimizing digital and CRM campaigns.
• Strong analytical skills and experience with CRM platforms and digital analytics tools.
• Excellent communication, stakeholder engagement, and project management skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Why you’ll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and careerdevelopment.
• Enjoy the world’s most desirable wines through our generous employee product allowance
• 20 days annual leave, medical insurance, quarterly wine allowance
• Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact [e-mail], quoting the job title and reference number.