Senior Digital Acquisition & Growth AVP

Citigroup Inc.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Citi is seeking a Digital Origination AVP to drive new‑to‑bank client growth through data‑driven acquisition strategies and digital campaigns in a fast‑paced environment. You will optimize paid, owned, and partner channels, leverage analytics, and partner with cross‑functional teams to meet growth targets.

The role emphasizes funnel optimization, performance measurement, and agile delivery in digital marketing within Citi Wealth services.

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 6–10 years of relevant experience in financial services or digital marketing is advantageous.
• Strong understanding of digital acquisition and conversion funnels.
• Ability to translate data into actionable plans that drive outcomes.
• Experience collaborating with cross-functional teams and stakeholders.

Responsibilities

• Develop and execute high‑impact digital acquisition strategies to drive client growth and revenue.
• Plan and launch integrated digital campaigns to maximize conversions across channels.
• Manage media performance campaigns and optimize the funnel end‑to‑end.
• Analyze performance metrics and translate insights into recommendations.
• Segment audiences to improve targeting and lead generation.
• Build dashboards and tracking mechanisms for timely visibility into performance.
• Drive testing and optimization to improve conversion and user experience.
• Enhance digital experiences through journey design and content optimization.
• Partner with Scrum and project teams to deliver agile initiatives.

Skills

Digital acquisition

Campaign optimization

Data analysis

Stakeholder collaboration

Growth mindset

Education

Bachelor's degree or equivalent

Tools

Adobe Analytics

Job description

Citi is seeking a Digital Origination AVP to drive new‑to‑bank client growth through data‑driven acquisition strategies and digital campaigns in a fast‑paced environment. You will optimize paid, owned, and partner channels, leverage analytics, and partner with cross‑functional teams to meet growth targets.

The role emphasizes funnel optimization, performance measurement, and agile delivery in digital marketing within Citi Wealth services.