Senior Creative Designer

SiliconPlus Communications Pte Ltd; Singapore; On-site; SGD 72,000 - 144,000; Full time

Job summary

SiliconPlus Communications Pte Ltd is seeking a Senior Creative Designer with a strong background in brand identity and integrated design. You will translate brand and communication strategies into distinctive concepts and visual systems that work across campaigns, digital platforms and environments.

As a senior member of the creative team, you will mentor junior designers, collaborate with strategists, copywriters and client teams, and lead ideas from concept to execution.

Qualifications

• Five+ years of experience in brand and creative design.
• Strong portfolio across brand identities, campaigns and digital content.
• Experience developing brand guidelines and applications.

Responsibilities

• Develop and evolve brand identities and visual systems.
• Create campaigns, visuals and narratives for integrated campaigns.
• Lead projects from concept to execution and collaborate with strategists, copywriters and clients.
• Mentor junior designers and ensure work remains on-brand and high quality.

Skills

Brand identity

Adobe Creative Cloud

Figma

Art direction

Typography

Tools

Adobe Creative Cloud

Figma

Job description

A strong brand does more than look good. It makes a point of view impossible to miss. SiliconPlus is an integrated creative agency bringing strategy, design, storytelling, content and technology together to build purposeful brands and immersive experiences. We have worked with government, institutions and businesses on brand transformations, integrated campaigns, digital platforms, publications and experiential environments. We believe brands make the greatest impact when identity, story and culture move in the same direction.

Your role

We are looking for a Senior Creative Designer whose strength lies in brand identity and integrated creative design. You will turn brand and communication strategies into distinctive concepts and visual systems that work across campaigns, digital platforms, publications and spaces. You will push ideas further while making sure the work remains clear, credible and consistent wherever it appears.

As a senior member of the creative team, you will help shape creative direction, mentor junior designers and work closely with strategists, copywriters and client teams to take ambitious ideas from concept through execution.

What you will do

Build brands with a point of view

• Develop and evolve brand identities and comprehensive visual systems.
• Translate brand strategy into distinctive visual languages, including logos, typography, colour and imagery.
• Create brand guidelines that help others apply the identity with confidence and consistency.
• Contribute to naming explorations and visual positioning where required.
• Tackle complex brand architecture, institutional brands and transformation projects involving senior stakeholders.

Create campaigns that impact

• Develop creative concepts, key visuals and visual narratives for integrated campaigns.
• Work with strategists and copywriters to turn campaign strategy into ideas and concepts that people notice and understand.
• Design for digital, social, print, out of home, events and experiential channels.
• Adapt ideas across formats without losing what makes them strong.
• Ensure campaign work builds on the brand platform and visual identity.
• Develop creative concepts and assets for digital campaigns and platforms.
• Design social content, digital advertising, landing pages, EDMs and other digital touchpoints.
• Adapt creative work to different platforms, formats and audience journeys.
• Collaborate with digital, UX/UI and content teams to create connected brand experiences.
• Stay curious about emerging design formats and technologies, and know when they can make the work better.

Bring clarity to complex communications

• Design corporate publications, presentations and pitch materials.
• Find compelling visual ways to tell complex corporate and institutional stories.
• Bring rigour to typography, composition and layout, especially in long-form work.

Take the brand beyond the page

• Contribute visual direction to UI/UX and digital experiences.
• Develop creative applications for environmental graphics, exhibitions and spatial branding.
• Keep the brand coherent across physical and digital touchpoints.

Lead through the work

• Own creative projects from concept to final execution.
• Present ideas with confidence and explain the thinking behind them.
• Work closely with strategists, copywriters, Client Services and production teams.
• Guide junior designers and give feedback that makes the work stronger.
• Manage multiple projects and deadlines without letting standards slip.
• Take part in client presentations and creative discussions with senior stakeholders.

What you will bring

• At least five years’ experience in brand and creative design, campaign communications design or a related field.
• A portfolio that shows strong thinking and execution across brand identities, visual systems, integrated campaigns and digital content.
• Experience developing brand guidelines and carrying identities through real-world applications.
• Strong typography, layout, art direction and visual storytelling skills, including the ability to make complex information clear.
• The ability to translate strategy into creative concepts with a distinct point of view.
• Experience designing across channels and touchpoints, from digital platforms to communications.
• High proficiency in Adobe Creative Cloud. Strong working knowledge of Figma is an advantage.
• The confidence to present your work, collaborate across disciplines and guide junior designers.
• The discipline to manage several projects and deliver excellent work to deadline.

Why what you do matters

Our clients bring us complex challenges and expectations. We need a designer who can see past the obvious answer, find the idea that matters and build a visual world around it.