Senior Content Lead, Medical Aesthetics & Wellness

SKINLAB THE MEDICAL SPA PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SkinLab The Medical Spa Pte. Ltd. in Singapore is looking for a seasoned content writer/editor to own the brand voice across website pages, articles and landing pages.

You will work with doctors and leadership to translate expertise into readable content and support digital PR and social campaigns. You will lead content migrations, maintain tone across brands, and ensure compliance with Singapore's healthcare advertising rules while leveraging AI tools to draft, research and optimize content for

Qualifications

• 5+ years writing and editing content, ideally in healthcare, aesthetics, wellness or beauty.
• Confidence working with doctors and senior leaders; interview them and handle rounds of review.
• Some PR experience; media relationships in Singapore are an advantage.
• Sound grasp of SEO-led writing: search intent, page structure and internal linking.
• Working grasp of AI-assisted writing for prompts, drafts and checks.

Responsibilities

• Own the written voice of our brands across websites, articles and landing pages.
• Lead content migrations, inventory and page rewrites for brand websites.
• Interview doctors and leadership to turn expertise into readable content; write and edit articles and CEO posts (LinkedIn).
• Support digital PR, pitches, press releases and coordinating interviews.
• Maintain brand voice; review email campaigns and sharpen social captions.
• Brief agencies on content needs and review what they produce.
• Ensure public content follows Singapore healthcare advertising rules with compliance checks.
• Use AI tools for first drafts, research and checks; improve prompts and workflows.
• Plan and manage the content calendar across brands; coordinate with writers and stakeholders from plan to publication.

Skills

Writing & editing

Interviewing doctors

SEO writing

PR experience

AI writing tools

Content planning

English writing

Chinese writing

CMS familiarity

Shopify

WordPress

Tools

Shopify

WordPress

Job description

SkinLab The Medical Spa Pte. Ltd. in Singapore is looking for a seasoned content writer/editor to own the brand voice across website pages, articles and landing pages.

You will work with doctors and leadership to translate expertise into readable content and support digital PR and social campaigns. You will lead content migrations, maintain tone across brands, and ensure compliance with Singapore's healthcare advertising rules while leveraging AI tools to draft, research and optimize content for