Content Lead, Medical Aesthetics & Wellness

skinlab the medical spa pte. ltd.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

Skinlab The Medical Spa Pte Ltd is seeking an experienced content writer/editor to own the tone and accuracy of our brand websites. You will work with doctors and leadership on medical content, thought-leadership pieces, and social content, while supporting our digital PR and content migrations.

You will ensure SEO-driven, AI-assisted writing, and compliance with Singapore healthcare advertising rules, coordinating with the Digital Marketing Manager to enhance search visibility and trust.

Qualifications

• 5 years or more writing and editing content, ideally in healthcare, aesthetics, wellness or beauty.
• Confidence working with doctors and senior leaders: interview them and manage multiple review rounds.
• Some PR experience; media relationships in Singapore are an advantage.
• A strong grasp of SEO-led writing: search intent, page structure and internal linking.
• A working grasp of AI-assisted writing: draft quality and prompt optimization.
• Knowledge of Singapore's healthcare advertising rules, or the willingness to learn quickly.
• Hands-on use of AI writing tools with judgement to improve drafts.
• Excellent written English with clear, engaging content.
• Chinese writing skills are an advantage for Chinese content.
• Organised and able to manage multiple brands’ content and brief agencies clearly.

Responsibilities

• Own the written voice of our brands across websites and content migrations.
• Write and edit content with doctors and medical directors for articles, posts, and CEO talks.
• Support digital PR, pitches, press releases and media interviews.
• Maintain brand voice and review email campaigns for consistency and impact.
• Brief agencies on content needs and review agency outputs.
• Ensure public content complies with Singapore healthcare advertising rules.
• Utilise AI tools for first drafts, research and checks; refine prompts and workflows.
• Plan content calendar and coordinate with writers and stakeholders from plan to publication.

Skills

Content writing

Editing

Interviewing doctors

PR experience

SEO writing

AI-assisted writing

Content planning

Project management

English writing

Chinese writing (adv.)

Tools

Shopify

WordPress

CMS platforms

Job description

Skinlab The Medical Spa Pte Ltd is seeking an experienced content writer/editor to own the tone and accuracy of our brand websites. You will work with doctors and leadership on medical content, thought-leadership pieces, and social content, while supporting our digital PR and content migrations.

You will ensure SEO-driven, AI-assisted writing, and compliance with Singapore healthcare advertising rules, coordinating with the Digital Marketing Manager to enhance search visibility and trust.