Senior Community Engagement Lead

Publicis Groupe ANZ; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Senior Planner/Community Manager to lead online communities, drive engagement, and elevate brand presence across platforms. You will guide a team of community managers, collaborate with content and social media teams, and translate community insights into actionable strategies.

You will monitor sentiment, manage crises with professionalism, and nurture relationships with influencers to amplify reach.

Qualifications

• 5+ years of experience in social media and community management, preferably within an agency setting.
• Proven track record of developing and executing community engagement strategies.
• Strong leadership and team management skills.
• Deep knowledge of social media platforms, trends, and best practices.
• Excellent writing, communication, and storytelling abilities with a strong grasp of brand voice and tone.
• Experience with social listening tools (Sprout Social, Brandwatch, Meltwater, etc.).
• Ability to analyze data, draw insights, and present recommendations.
• Crisis management experience and ability to handle sensitive situations with professionalism.
• Passion for digital culture, emerging platforms, and online communities.

Responsibilities

• Develop and execute community engagement strategies tailored to each client’s brand.
• Mentor and manage a team of community managers, ensuring high-quality engagement and brand consistency.
• Engage with communities across platforms, responding to comments and user-generated content in a brand-aligned voice.
• Collaborate with social media managers and content teams to inform content strategy based on community insights.
• Monitor conversations, track brand sentiment, and provide actionable insights to enhance engagement and reputation.
• Identify and address potential PR issues, escalating concerns, and implement proactive strategies.
• Identify and nurture relationships with brand advocates, influencers, and key community members.
• Track KPIs, analyze engagement metrics, and report on community health and campaign performance.
• Stay ahead of emerging social media trends, platform updates, and best practices.

Skills

5+ years experience

Leadership

Social media trends

Writing & storytelling

Social listening tools

Data analysis

Crisis management

Digital culture

Tools

Sprout Social

Brandwatch

Meltwater

Job description

Publicis Groupe ANZ is seeking a Senior Planner/Community Manager to lead online communities, drive engagement, and elevate brand presence across platforms. You will guide a team of community managers, collaborate with content and social media teams, and translate community insights into actionable strategies.

You will monitor sentiment, manage crises with professionalism, and nurture relationships with influencers to amplify reach.