Community Manager

Publicis Groupe ANZ; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Senior Planner/Community Manager to lead online communities, drive engagement, and elevate brand presence across platforms. You will guide a team of community managers, collaborate with content and social media teams, and translate community insights into actionable strategies.

You will monitor sentiment, manage crises with professionalism, and nurture relationships with influencers to amplify reach.

Qualifications

• 5+ years of experience in social media and community management, preferably within an agency setting.
• Proven track record of developing and executing community engagement strategies.
• Strong leadership and team management skills.
• Deep knowledge of social media platforms, trends, and best practices.
• Excellent writing, communication, and storytelling abilities with a strong grasp of brand voice and tone.
• Experience with social listening tools (Sprout Social, Brandwatch, Meltwater, etc.).
• Ability to analyze data, draw insights, and present recommendations.
• Crisis management experience and ability to handle sensitive situations with professionalism.
• Passion for digital culture, emerging platforms, and online communities.

Responsibilities

• Develop and execute community engagement strategies tailored to each client’s brand.
• Mentor and manage a team of community managers, ensuring high-quality engagement and brand consistency.
• Engage with communities across platforms, responding to comments and user-generated content in a brand-aligned voice.
• Collaborate with social media managers and content teams to inform content strategy based on community insights.
• Monitor conversations, track brand sentiment, and provide actionable insights to enhance engagement and reputation.
• Identify and address potential PR issues, escalating concerns, and implement proactive strategies.
• Identify and nurture relationships with brand advocates, influencers, and key community members.
• Track KPIs, analyze engagement metrics, and report on community health and campaign performance.
• Stay ahead of emerging social media trends, platform updates, and best practices.

Skills

5+ years experience

Leadership

Social media trends

Writing & storytelling

Social listening tools

Data analysis

Crisis management

Digital culture

Tools

Sprout Social

Brandwatch

Meltwater

Job description

Company description

Chemistry is a team of passionate, dynamic, and creative trailblazers, redefining how brands connect with people in a world where social media shapes culture, conversations, and communities. We believe brands shouldn’t just push out content on platforms — they should build platforms where people are excited to engage, connect, and share. By blending deep category expertise, local insights, and a sharp instinct for social, we help brands evolve from simply being 'social' to becoming truly 'social-first.' We turn attention into action, followers into fans, and brands into cultural forces that drive real business results. We’re looking for a Senior Planner, someone who can mix insights with imagination to create campaigns that are anything but basic. If you’re ready to transform strategies into compelling narratives that create meaningful connections, then you belong with us.

Overview

As a CommunityManager, you will be the voice of our clients across social media platforms, responsible for fostering vibrant online communities, driving engagement, and enhancing brand presence. You will leadcommunitystrategies, guide othercommunity managers, and work closely with cross-functional teams to ensure a seamless, brand-aligned experience for online audiences. This role requires a strategic thinker with a deep understanding of social media trends, audience behaviour, and crisis management.

Responsibilities

CommunityStrategy & Execution:Develop and executecommunityengagement strategies tailored to each client’s brand, ensuring meaningful interactions and strong audience relationships.

Team Leadership:Mentor and manage a team ofcommunitymanagers, ensuring high-quality engagement, brand consistency, and adherence to best practices.

Engagement & Moderation:Actively engage with communities across platforms (Instagram, TikTok, Twitter/X, LinkedIn, Discord, Reddit, etc.), responding to comments, messages, and user-generated content in a brand-aligned voice.

Content Collaboration:Partner with social mediamanagers and content teams to inform content strategy based oncommunityinsights and feedback.

Social Listening & Insights:Monitor conversations, track brand sentiment, and provide actionable insights to enhancecommunityengagement and brand reputation.

Crisis & Reputation Management:Identify and address potential PR issues, escalating concerns, and implement proactive strategies to safeguard brand integrity.

Influencer & Advocate Engagement:Identify and nurture relationships with brand advocates, influencers, and keycommunitymembers to amplify reach and engagement.

Analytics & Reporting:Track KPIs, analyze engagement metrics, and report oncommunityhealth and campaign performance, making data-driven recommendations for improvement.

Innovation & Trendspotting:Stay ahead of emerging social media trends, platform updates, and best practices to keep our clients at the forefront of digital conversations.

Qualifications

• 5+ years of experience in social media and community management, preferably within an agency setting.
• Proven track record of developing and executing successful community engagement strategies.
• Strong leadership and team management skills.
• Deep knowledge of social media platforms, trends, and best practices.
• Excellent writing, communication, and storytelling abilities with a strong grasp of brand voice and tone.
• Experience with social listening tools (Sprout Social, Brandwatch, Meltwater, etc.).
• Ability to analyze data, draw insights, and present recommendations.
• Crisis management experience and ability to handle sensitive situations with professionalism.
• Passion for digital culture, emerging platforms, and online communities.