Senior Commercial Manager

Dyson Institute; Singapore; On-site; SGD 110,000 - 140,000; Full time

Job summary

Dyson Institute in Singapore is seeking a senior Category Manager to define and drive the category strategy across the full product lifecycle. You will own the category roadmap, from portfolio planning and new product introduction through to ongoing optimisation and end-of-life management, partnering with Engineering, Finance, Operations, Revenue and Market teams.

You will translate market insights into briefs for Commercial, Campaign and Creative teams, lead cross‑functional initiatives, and

Qualifications

• Experience in category management, product management or commercial strategy.
• Strong commercial acumen with ability to develop business cases and performance recommendations.
• Experience leading cross-functional projects in a matrix organisation.
• Strong analytical capability and ability to interpret large datasets.
• Excellent stakeholder management and communication skills.
• Strong project management and execution focus.
• Comfortable operating in ambiguity and prioritising to drive outcomes.
• Commercially and financially astute with sound business judgement and bias for action.

Responsibilities

• Develop category strategy and manage portfolio across product lifecycle.
• Lead cross-functional launch readiness activities for new products.
• Develop pricing, go-to-market and category activation strategies; translate insights into briefs.
• Build strong partnerships across Engineering, Finance, Operations, Revenue and Market teams; communicate performance.

Skills

Category management

Product management

Commercial strategy

Portfolio management

Analytical skills

Stakeholder management

Project management

Data interpretation

Job description

About the role

Reporting to the Head of Commercial, you will define and drive the category strategy, ensuring a strong consumer-led portfolio that meets market needs and delivers sustainable commercial growth. You will own the category roadmap across the full product lifecycle, from portfolio planning and new product introduction through to ongoing optimisation and end-of-lifemanagement. Working across Dyson, you will partner closely with Engineering, Finance, Operations, Revenue, Office of the CEO and Market teams toensure consumer, commercial and business priorities are reflected in key decisions. You will represent the category internally, using market insights, competitive intelligence and consumer understanding to shape future opportunities and deliver category performance.

Key Responsibilities

• Category & Portfolio Management

  Support category strategy development through market, consumer and competitive insights. Manage business cases across the product lifecycle, identifying risks, opportunities and deviations from agreed objectives. Contribute to portfolio planning, roadmap discussions and commercial recommendations. Monitor category performance and develop actions to improve sales, profitability and market competitiveness.

• Launch Readiness

  Lead cross-functional launch readiness activities for new products. Coordinate stakeholders to ensure operational, commercial and marketing readiness ahead of launch. Track launch milestones, risks and dependencies, escalating issues where required. Support forecasting, launch planning and business performance reporting.

• Commercial & Market Execution

  Development of pricing, go-to-market and category activation strategies. Translate market feedback and consumer insights into briefs for Commercial, Campaign and Creative teams. Partner with global and local teams to ensure consistent positioning, messaging and execution. Support development of product claims, value propositions and category narratives that strengthen market competitiveness.

• Cross-Functional Leadership

  Build strong partnerships across Engineering, Finance, Operations, Revenue, Creative and Market teams. Influence stakeholders through data-driven insights and sound commercial judgement. Lead cross-functional workstreams and drive alignment on category priorities. Communicate performance, risks and recommendations clearly to senior stakeholders.

What You'll Need

Significant experience in category management, product management, commercial strategy, portfolio management or related disciplines. Strong commercial acumen and experience developing business cases and performance recommendations. Experience leading complex cross-functional projects in a matrix organisation. Strong analytical capability and ability to interpret large, complex datasets. Excellent stakeholder management, communication and influencing skills. Strong project management and execution focus. Comfortable operating in ambiguity, managing competing priorities and driving outcomes through others. Commercially and financially astute, with sound business judgement and a bias for action.

Dyson is an equal opportunity employer.

We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.