Senior Commercial/Brand Manager

coupang asia holdings pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Coupang Asia Holdings Pte. Ltd. seeks a commercially driven leader to head the Commercial Planning function across Korea, Taiwan and Japan.

You will leverage data, market insights, and financial analysis to shape strategies, business cases, and recommendations that drive sustainable growth and profitability. In this role, you will partner with Buying, Finance, SCM and Product teams to align plans, develop playbooks, and implement planning frameworks that improve performance and resource

Qualifications

• Bachelor's degree in Business, Finance, Economics, Supply Chain or related discipline.
• 6–10 years in Commercial Planning, Commercial Finance, Strategic Sourcing, Category Management, Business Planning, Consulting or Revenue Management.
• At least 5 years in retail/e-commerce, preferably Korea, Taiwan and Japan.
• Proven experience building commercial business cases, opportunity assessments and profitability analyses.
• Experience with suppliers/vendors and supporting commercial negotiations for Korea, Taiwan and/or Japan.
• Korean language skills preferred but not mandatory.

Responsibilities

• Lead the commercial planning function by identifying opportunities and developing data-driven strategies and business cases for profitable growth.
• Analyze performance, profitability, market potential, and dynamics to identify improvement opportunities across Korea, Taiwan and Japan.
• Develop data-driven recommendations and prioritization frameworks to maximize impact and resource allocation.
• Create strategic playbooks, value propositions, and analyses to enable effective commercial discussions.
• Partner with Buying, Finance, SCM, and Product teams to align plans across Korea, Taiwan and Japan.
• Design and maintain planning methodologies, performance metrics and opportunity-sizing models.
• Evaluate outcomes of initiatives and refine strategies based on performance insights.

Skills

Commercial planning

Data analysis

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Business/Finance/Economics

Job description

Role Overview

We are seeking a commercially driven professional to lead our Commercial Planning function and identify opportunities to maximize business performance, profitability, and strategic partnerships across our key markets of Korea, Taiwan and Japan. This role will leverage data, market insights, and financial analysis to develop commercial strategies, business cases, and data-driven recommendations that drive sustainable growth. Working closely across stakeholders, you will shape commercial priorities, support strategic initiatives, and implement planning frameworks that improve business performance and resource allocation across Korea, Taiwan and Japan business operations. The ideal candidate combines strong analytical skills with deep commercial understanding of Korea, Taiwan and Japan's Retail/e-Commerce market and stakeholder management experience to deliver measurable business outcomes.

Job Description

• Lead the commercial planning function by identifying commercial opportunities, quantifying value creation opportunities, and developing data-driven strategies and business cases to drive profitable growth and strengthen strategic partnerships.
• Utilizing knowledge of Korea, Taiwan and Japan's Retail/e-Commerce industry - analyze business performance, profitability, market potential, and market dynamics to identify commercial improvement opportunities.
• Develop data-driven commercial recommendations and prioritization frameworks to maximize business impact and resource allocation efficiency.
• Create strategic playbooks, value propositions, and supporting analyses to enable effective commercial discussions.
• Partner cross-functionally with Buying, Finance, SCM, and Product teams to align commercial plans across Korea, Taiwan and Japan.
• Design and maintain commercial planning methodologies, performance metrics, and opportunity-sizing models to provide business clarity and guidance.
• Evaluate business initiative outcomes and continuously refine commercial strategies based on performance insights and business result.

Job Requirements

• Bachelor's degree in Business, Finance, Accounting, Economics, Supply Chain, or a related discipline.
• 6-10 years of experience in Commercial Planning, Commercial Finance, Strategic Sourcing, Category Management, Business Planning, Consulting, or Revenue Management.
• At least 5 years of experience in retail/e-commerce industry; especially for Korea, Taiwan and Japan
• Proven experience developing commercial business cases, opportunity assessments, and profitability analyses.
• Experience working with suppliers/vendors and supporting commercial negotiations preferably in Korea, Taiwan and/or Japan.
• Korean language skills is preferred but not mandatory.