Senior Channel Strategy & Growth

Shopee Limited; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Shopee Limited in Singapore seeks a data-driven Growth Analyst to design and execute cross-channel campaigns across Google, Meta, TikTok, DSPs, and more. You will translate business goals into strategies, run structured experiments, and collaborate with marketing, product, analytics, and creative teams to drive performance.

With 2+ years in digital marketing and strong analytical skills, you will help scale campaigns, improve full-funnel performance, and deliver measurable impact across Shopee’s

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• Master's degree is a plus.

Responsibilities

• Design, plan, and execute data-driven growth initiatives across multiple marketing channels (e.g., Google, Meta, TikTok, DSPs).
• Translate business objectives into actionable strategies and testable hypotheses.
• Identify opportunities to improve full-funnel performance and user engagement.
• Develop and run structured experiments to validate new ideas, channels, and features.
• Deep dive into performance data to evaluate impact, extract insights, and define next steps for scaling or iteration.
• Build frameworks for testing and learning across different markets and business needs.
• Partner with internal stakeholders to develop integrated full-funnel strategies.
• Align on priorities, ensure smooth rollout of initiatives, and drive end-to-end project ownership.
• Explore and pilot new channels, tools, and partnership opportunities.
• Leverage AI and automation tools to improve campaign performance and efficiency.

Skills

Data-driven mindset

Digital marketing

Stakeholder management

Project management

Analytical skills

Education

Bachelor's degree in Business/Marketing/Analytics

Master's degree advantageous

Tools

Attribution platforms

AI & automation tools

DSPs

Job description

Shopee Limited in Singapore seeks a data-driven Growth Analyst to design and execute cross-channel campaigns across Google, Meta, TikTok, DSPs, and more. You will translate business goals into strategies, run structured experiments, and collaborate with marketing, product, analytics, and creative teams to drive performance.

With 2+ years in digital marketing and strong analytical skills, you will help scale campaigns, improve full-funnel performance, and deliver measurable impact across Shopee’s