Senior Brand Media Manager

foodpanda; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Food vouchers

Wellness benefits

Hybrid work model

Job summary

foodpanda, part of the Delivery Hero Group, is seeking a Senior Brand Media Specialist to drive brand awareness and engagement. You will plan and execute large-scale branding campaigns across digital platforms, defining online branding strategy and fostering best practices across regions.

You will lead global media planning and buying, analyze performance, and collaborate with regional and local teams to translate results into actionable recommendations, shaping our media strategy and

Qualifications

• 6+ years in marketing and/or media buying & planning.
• Experience in FMCG, tech or agencies is a plus.
• Analytical with ROI measurement know-how.
• Strategic problem solving and clear stakeholder communication.
• Ability to lead cross-functional projects.
• Strong self-organization and reliability in task management.
• Hands-on team player with relationship-building skills.
• Willingness to learn and try new things.
• Fluent in English; additional languages are a plus.

Responsibilities

• Lead the global media planning and buying for our brand across all media channels (ATL, Online Branding, Influencers).
• Analyze performance, consolidate learnings and present results to key decision makers to shape media strategy.
• Engage with local, regional and global Marketing teams to translate results into actionable recommendations.
• Work closely with internal departments to drive marketing strategy, including creative/content, pricing, subscription models or cross-channel measurement.

Skills

Marketing experience

Media buying

ROI measurement

Strategic thinker

Cross-functional leadership

Time management

Team player

Learning agility

English fluency

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Pandora:

In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest organization within the Delivery Hero Group, and leading food and QCommerce delivery in 18 markets in both regions.

Job Description

We are seeking a highly organized and strategic Senior Brand Media Specialist to join the Marketing team. This role will be responsible for driving brand awareness and engagement for our brands through Branding campaigns. The successful candidate will support the planning and execution of large-scale, brand-building campaigns across digital platforms. This role involves defining overall online branding strategy, fostering best practice across regions, as well as executing and analyzing campaigns.

Your mission:

• Lead the global media planning and buying for our brand across all media channels (ATL, Online Branding, Influencers)
• Analyze performance, consolidate learnings and present results to key decision makers to help shape media strategy
• Engage with local, regional and global Marketing teams to conduct deep dives & translate results into actionable recommendations
• Work closely with other internal departments and drive marketing strategy for our brands. This includes cross-functional projects on topics like creative & content strategy, pricing, subscription models or cross-channel measurement

Qualifications

• You ideally have 6+ relevant experience in Marketing and/or Media Buying & Planning
• Experience in FMCG, Tech and/or agency is a big plus
• You are analytical, logical thinking and have advanced knowledge ROI measurement
• You are a strategic problem solver who can define and assess challenges, and communicate back to stakeholder in a clear and concise way
• You have high interest and experience in leading cross-functional projects
• Your self-organization keep you always on top of your tasks
• You are a hands-on team player with good relationship building skills
• Excited to learn and try out new things
• Fluent in English, any other language is a plus

Additional Information

• Think beyond one market: Own campaigns across APAC & Europe.
• Grow fast: Join a fast-moving company where your ideas can make a real impact.
• Great people, great vibes: Work with a supportive manager, collaborative team, and colleagues from all over the world.
• Experiment & innovate: Test bold ideas, challenge the status quo, and shape our growth story.
• Best of both worlds: Enjoy a flexible hybrid way of working with time at home and in the office.
• Perks you'll love: Food vouchers, foodpanda perks, wellness benefits, and plenty more to keep you fuelled!