Head, Performance Marketing

foodpanda; Singapore; Hybrid; SGD 180,000 - 240,000; Full time

Benefits offered by this job

Food vouchers

foodpanda perks

wellness benefits

Job summary

foodpanda is seeking a highly-driven Head, Performance Marketing to join the regional team. You will lead a team of performance marketers, own channel strategy across APAC and Europe, and drive high-impact evergreen and integrated campaigns across paid search and paid social.

You will manage budgets, optimise creative, leverage AI tools, and collaborate cross-regionally to deliver scalable growth while focusing on customer acquisition, engagement and retention in a fast-paced environment.

Qualifications

• 6+ years of hands‑on performance marketing experience across multiple major channels
• Experience leading a team with collaborative leadership style
• Direct experience with app performance marketing and paid social platforms is a strong plus
• Solid understanding of creative optimisation and data-driven decision making
• Strong analytics skills using tools like GA, Adjust, Appsflyer
• Ability to manage significant marketing budgets and scale campaigns

Responsibilities

• Lead and develop a team of performance marketers, setting direction and fostering growth
• Own performance marketing strategy across APAC and Europe, launching high-impact campaigns
• Manage channel budgets and reallocate spend to high ROI opportunities
• Drive creative optimisation and testing to improve relevance and efficiency
• Leverage AI and automation to streamline workflows
• Collaborate cross-regionally to develop and track evergreen and integrated concepts
• Design experiments and present data-driven recommendations to improve growth
• Track campaign performance and benchmarks to measure media effectiveness
• Measure and report performance across channels and ROI
• Analyze data to inform media channel strategy and optimization

Skills

Performance marketing

Team leadership

Cross-channel advertising

Data-driven decision making

Creative optimization

Analytical thinking

Budget management

A/B testing

APAC & Europe markets

Growth mindset

Education

Bachelor's in Marketing or related field

Tools

Google Analytics

Adjust / AppsFlyer

Google Ads

Meta Ads

TikTok Ads

Job description

foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We are looking for a highly-driven and motivated Head, Performance Marketing to join our regional team. If you are looking for a place where you can make a direct impact, then this may be the place for you! The ideal person for this role has a strong understanding of how paid performance marketing works across search and paid social channels, brings a sharp eye for creative optimisation, and thrives in a fast-paced and dynamic work environment. As a Head, you will manage and develop a team while owning channel strategy and performance across 16 countries.

What's On Your Plate

• Lead, manage and develop a team of performance marketers, setting direction, coaching for growth, and fostering a collaborative and inclusive environment
• Own the performance marketing strategy across APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across paid search and paid social channels
• Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities
• Drive creative optimisation across channels, shaping ad creative strategy, running creative testing, and applying performance insights to improve relevance and efficiency
• Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration), freeing up time for strategy and experimentation
• Work cross functionally and cross regionally to develop, launch and track high-impact evergreen and integrated concepts
• Determine areas of opportunity, design and execute experiments, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention
• Track and maintain campaign performance and benchmarks to measure effectiveness of digital media, gathering insights continuously to build best-in-class practices
• Measure, analyse and report performance across your channels, driving channel mix and budget decisioning
• Leverage data to produce analyses on media channel performance and ROI

Qualifications

• 6+ years of hands‑on experience managing performance marketing campaigns (Web & App) across multiple major channels (Google, Apple, Meta, or TikTok), with a proven track record of successful channel innovation
• Experience leading and developing a team, with a management style that fosters collaboration, open communication and mutual respect
• Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok); exposure across both search and social is a strong advantage
• Strong understanding of creative optimisation—creative testing, iteration, and using performance data to improve ad effectiveness
• Solid working knowledge of analytics tools (e.g. Google Analytics, Adjust, Appsflyer)
• Working knowledge of both pixel and mobile app measurement and tracking, with the ability to resolve ad operations issues that affect campaign tracking and performance
• Proven track record of working with significant marketing budgets and optimising campaigns at scale
• Understanding of A/B testing, multivariate testing, and incrementality
• Highly analytical and structured thinking, with a passion for numbers and problem‑solving, as well as a strong ability to think creatively
• Capable of handling multiple projects and tasks, prioritising effectively, and working independently in a fast‑paced environment
• Strong interpersonal and communication skills, suited for senior management

Additional Information

• Think beyond one market: Own campaigns across APAC & Europe.
• Grow fast: Join a fast-moving company where your ideas can make a real impact.
• Great people, great vibes: Work with a supportive manager, collaborative team, and colleagues from all over the world.
• Experiment & innovate: Test bold ideas, challenge the status quo, and shape our growth story.
• Best of both worlds: Enjoy a flexible hybrid way of working with time at home and in the office.
• Perks you'll love: Food vouchers, foodpanda perks, wellness benefits, and plenty more to keep you fuelled!